The overall development speed of the Chinese furniture industry is very fast, based on the Chinese people's unique intelligent imitation and bold profit pursuit. But in China, there is too much lag and confusion behind prosperity. A huge industry that lags behind other industries for at least ten years. There are many reasons, but the main reason is that the quality of the practitioners is generally low. The practitioners mentioned here Not just industrial workers, but the main operator of the furniture industry or the owner of the enterprise. Why do you say this ? The development of the furniture industry has trained a large number of furniture industry workers in the past two decades, including middle and high-level managers, but why can't the furniture industry break through the status quo ? The biggest problem is that these early outbreaks through opportunism The quality of start-up business owners is generally low, lacks cultural literacy, and does not understand standard management. Thousands of employees of a domestic furniture company recently went on strike collectively, and the facts reflect this phenomenon. Other small factories are ugly, corporate bosses like to speculate, cheat inside and outside Mongolia, do not talk about credibility, tax evasion is very common, and recently some individual bosses hide their debts and do n’t pay.
The government ’s agricultural policy, the balanced mechanism of regional economic development, the development of emerging service industries, and the increase in employment opportunities have led to an increase in employment opportunities. The overall social progress has changed the current direction of furniture industry workers ’job selection. At the same time, the emergence of commercial circulation giants in the furniture industry has increased the popularity of the furniture industry more quickly. Brand display platforms and product sales channels have been monopolized and controlled. The future development situation is more terrible for furniture manufacturers. The terrible is the reduction of high returns and The increase in operating costs, after the inertia of furniture manufacturing enterprises used to spend a lot of money is suddenly contained, there must be large-scale chaos in the industry and readjustment and shuffle. Bring into a more prosperous new era. Due to the lack of overall social beliefs, many unreasonable phenomena have become reasonable. The unreasonable industry must change within a certain period of time, waiting for the deformity to be regulated in the pain. Every furniture company is bound to face promising choices. Past confusion and disputes must be rethought in clear strategic choices. Enterprise development strategy and self-positioning are currently the topics that entrepreneurs must choose.
According to relevant statistics, the annual output value of China's furniture industry exceeds 600 billion yuan, an increase of up to 30% , and the furniture enterprises on the scale exceeded 80,000 . However, there are more than 80,000 homes in this Chinese furniture enterprises in several listed companies listed on the pretext of the few people capable of the power of capital to grow the industry thus sigh:?? When China furniture industry into the fast lane on the market?
Why should furniture companies go public ? The furniture manufacturing industry is China's traditional industry. In the past 30 years, China's furniture industry has developed rapidly, but most of China's furniture companies are still manufacturing factories, and a large part of their risk is controlled by distributors. Once the channel changes, it will have a huge impact on the development of the enterprise. The larger the enterprise, the stronger its ability to fight market risks. Therefore, the pursuit of scale has become the main direction of furniture companies today and in the future. Furniture companies are also facing comprehensive competition in the industrial chain. If they simply rely on their previous accumulation and rolling development, they have gone far. Far from being able to meet the huge demand for funds, it is necessary to plug in the wings of capital at this level to achieve expansion at the fastest rate. Therefore, listing is the first choice for furniture companies to break through the current dilemma. Listing can quickly raise funds to solve capital problems, listing can enhance the company's brand, and listing can achieve company expansion and standardized operations.
The furniture industry needs capital to intervene. In a financial crisis that has not been encountered for a hundred years, most small and medium-sized enterprises have never felt panic about the capital chain. Even large furniture companies that have always been " not bad " have changed their concepts and eagerly want to invest in capital. Close up. In the field of circulation, such as the red star Macalline, which screamed the slogan listed in 2012 , as well as Hundred Years, Huayuanxuan, etc., conspired to list on the GEM, and Dafuhao Furniture and Jinsheng Home also spread the message of listing. Not only in the field of circulation channels, manufacturing, but also in the service field, the industry has heard that the Shenzhen Furniture Industry Association has tried to rely on the exhibition, stores, industrial education colleges, furniture newspapers and other projects to go public. Some furniture companies have already completed management standards and Pre-IPO preparation, choosing a good advisory agency before IPO or waiting in line for approval will be an important part of achieving hope quickly.
Under the impetus of capital, big fish eat small fish and fast fish eat slow fish. This is an indisputable fact before furniture companies. Capital predators certainly have a positive role in promoting the development of China's furniture industry, but the mentality of enterprises is also very important. In the end, if they want to use capital to complete their great business dreams and realize business value, they still want to spend money and cash out. In any case, it is an indisputable fact that the capitalization operation of Chinese furniture companies will increasingly become the focus of the industry.
In terms of the concept of " world market " , it is those companies that have a good reputation and strong sales channels that can achieve a leap in the capital market. However, as far as the development of China's current furniture industry is concerned, although there are many brands in China's furniture industry, there are few brands that can form a clear image in the minds of consumers. During the production and sales process, we attach importance to the creation of brand connotations with independent intellectual property rights. Enterprises have just started in the industry ; in the process of enterprise management, many enterprises still lack a modern management model, and the boss has the final say. At the same time, there are many plagiarism components in the Chinese furniture industry, few original design components, and few furniture with original unique styles. This has also become a restraint for the development of the industry, making Chinese furniture synonymous with "good quality and low price " . This item will also limit Many people have invested in the furniture industry.
Capital has never been an angel, nor is it a savior. Capital is acting in the industry to reshuffle, or to send you to heaven, or to pull you into the ground. The reordering of the industry has just begun, everything is the current choice, and everything will be undecided. The listing development of the furniture industry is still in the wandering of thoughts. Once certain companies have achieved financial system management standards, the listing of furniture companies has been Breaking down, this industry will have more rapid development and transformation. The backward or slow-moving enterprises will definitely be under huge operating pressure. The earliest completed transformation will definitely become a feather, realize the leaping dragon gate becomes the predator of the furniture industry, and pursue and merge Certain categories have an absolute market advantage and complete dominance.
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