The furniture industry is a fast-growing sunrise industry, from self-employment in the early 1990s to professional store sales; from the sales of specialty stores that emerged in the early 2000s to channel marketing, the Chinese furniture industry has continued to innovate in the market model and has developed to today. Entered the era of resource integration and strategic marketing.
When the direct competition in the market is fully launched, the level of competition will be upgraded. When the market matures to a certain period, the competition for resources shows its importance, such as human resources, material resources, upstream resources, downstream resources, and industry chain resources. Wait, whoever is the first to realize and act in a timely manner, who will benefit the most, will be able to take the initiative in future competition.
Market segmentation accelerates competitive creativity and brings new opportunities for the rapid development of the industry
The extensive development model of the furniture industry for a long time has brought rapid development with its flexible characteristics at the beginning. The atmosphere of "as long as there are products that don't worry about selling" has made the furniture market grow rapidly. In recent years, such development limitations have gradually been exposed, especially the global spread of the financial crisis that began in 2008. Many furniture companies have rapidly contracted, even transformed, and closed down. The industry upgrade has been put on the agenda and put into practice. Of course, this is also in the context of the upgrading and development of Chinese manufacturing to the industries created by China.
In an environment of increasingly fierce and detailed market competition, Qumei Furniture has made a good exploration of how to better apply brand power, e-commerce and other new elements, and once again usher in a period of rapid development.
"Industry benchmark" quickly responded and took the lead in realizing industrial modernization
Among the many furniture brands, the rapid development of Qumei Furniture has aroused widespread concern in the industry and outside, and it has become one of the strong brand enterprises and is loved by the majority of consumers. As early as 2008, Qumei began the integration of strategic resources. Before the financial turmoil, it formed strategic alliances with suppliers to strengthen mutual benefit and win-win results; strengthened communication with dealers, expanded brand promotion, and activated market atmosphere. In 2009, Qumei Furniture introduced channel innovation and used e-commerce to drive the industry to change ... Qumei Furniture expanded its market and the market performed very well.
Qumei Furniture's new industrial park production base in the east of Shunyi Industrial Park successfully laid the foundation. The foundation of the factory not only means that the Nancai town manufacturing industrial base was officially put into use, but also provided a new model for the modernization and industrialization of the furniture industry. As the first batch of leading enterprises stationed in enterprises with advanced manufacturing and green food processing industry as the leading industries, Qumei can foresee that it will not only be integrated into the operation of the entire intelligent area planning, but also improve its modernization, technology and intelligent production mode It will be the strategic development of Qumei Furniture for the entire industry.
The new plant will have an annual output value of 3 billion in the future
Facing the huge market space, Qumei Furniture guarantees the production and supply with its strong production strength. As early as 2008, Qumei Furniture began to handle the relevant procedures for the purchase of "507 acres of land in the new industrial base in East District of Shunyi" with its foresight and insight. After more than two years, on August 31, 2010, Qumei Furniture won the bid for the highest bid price of 100 million yuan ($ 197983000.00) within the bidding period of the industrial project land, and it was successfully completed Land delisting!
It is understood that the construction area of ​​Qumei New Industrial Park can reach 310,000 square meters, and the production capacity can reach 3 billion. It is expected to be put into operation in May 2011.
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