Rubber and Plastics: Using Patent to Open Market Gates

Dalian Rubber & Plastics Machinery Co., Ltd., in its practice of market development, is fully aware that intellectual property rights are the core elements for companies to participate in international competition and are powerful levers that open the door to the market. They pay attention to the application for international patents and continuously strengthen their awareness of the protection of independent intellectual property rights. During the three years from 2007 to 2009, the company had 77 patents for patented technology. Among them, 55 patents for inventions have been granted 11 patents. The company has also been recognized as a pilot enterprise for patents by Dalian Science and Technology Bureau and has applied for a national patent pilot enterprise.

The leading product of the company is the internal mixer. In this regard, 17 patents have been filed, which has played a significant role in improving the technical level and influence of the product and has increased the technical content and selling point of the product. The products with patented technology not only greatly increase the price, but also greatly increase the market awareness. Synchro-rotor and hydraulic top pin are the patented technology of the company's internal mixer products. Only these two patents have increased the selling price of the product by 10% to 20%. The total sales volume has risen from more than 20 units in 2005. By 148 units in 2009, sales have increased from less than RMB 100 million to more than RMB 500 million.

The blown film unit is another patented technology product of Big Rubber. The price of domestic ordinary three-layer repackaging film unit is only 2 million yuan, while the three-layer composite heavy-duty unit of Dazhou Rubber and Plastics Co., Ltd. adopts the patented technology of internal cooling automatic control, which greatly improves the product quality and technical level of the film unit and the precision of the products. The output of the unit has reached the international advanced level, filling the gap in the domestic high-end heavy-duty unit, and has been recognized by the Sinopec enterprises. At present, the unit price is 2.5 times that of ordinary domestic heavy-duty units. At the same time, the market price of imported heavy-duty packs is also reduced from 1.3 million euros to less than 800,000 euros.

Da Rubber and Plastic Co., Ltd. attaches great importance to the construction of trademarks and brands. The “Big Rubber and Plastic” brand is well-known in the rubber and plastic products industry at home and abroad. As technology continues to improve, product quality continues to increase, and variety continues to increase, they actively promote the “Big Rubber and Plastic” brand. Each year, they use various media to promote and participate in various exhibitions at home and abroad. million dollar. “Big rubber and plastic” rubber and plastic machinery won the brand name of Liaoning Province for three consecutive years.

In order to expand the company's operating capabilities, so that companies become bigger and stronger, at present the company focused on focusing on fine and strong leading products, based on the use of "big rubber and plastics" brand product proliferation, to many years by foreign monopoly ** The major technical equipment has opened up and entered the major equipment fields of petroleum and chemical industry. In the past two years, the company has independently researched and developed the carbon fiber prepreg production line with an annual output of 10,000 tons of para-aramid extruder with independent intellectual property rights and the “dream material” in the industry, and a synthetic rubber post-processing device. Major technical equipment such as projects have been successfully delivered to enterprises for production.

The company has always taken improving the core competitiveness of enterprises and safeguarding the country’s economic security as its historical responsibility and mission. They are aiming at the development direction of large-scale products, energy-saving, low-cost, and high-efficiency. While accelerating the pace of developing new products, the capability of independent innovation and intellectual property protection has been significantly improved.