Baffick Flooring Jiang Ning: New luxury style comfort floor

Baffick's floor promotes the sunshine life, advocates “new luxuryism”, natural taste, and inherits my spirit concept of fresh things from Canada. Comfort is the people’s first pursuit. A set of home decoration is completed, the ground occupies the largest space, and the colors and expressions formed by it will be integrated into the overall layout and style of the bearing. The floor of Bafik is to enjoy with the most comfortable design and its meaning of “luxury”. Its value will surpass the material itself, brings people visual harmony, reflects elegance in the ordinary, contains three-dimensional lines in the rough, three-dimensional flowing lines, portrays the traces of years, historical rings, which is Bafiq.

Interview guests: Jiang Ning, Manager of Operations, Shenyang, Bafik Floor: First of all, thank you Mr. Jiang for accepting our interview. Since the end of November, what are the main promotional methods used by Baffick flooring during the double festival period?

Jiang Ning: During the 11th period, Bafiq cooperated with the national sales promotion according to the factory's arrangement. The Shenyang area cooperated with the factory's themes to various stores to carry out promotional activities. At the same time, the group-buying website of Shenyang jointly organized some group purchase activities to reward consumers.

The theme of our factory during this 11th period is the “Decoration Book”. When consumers purchase products, they will automatically become members of Bafiq. Once they become members, whether they are purchasing the second time or purchasing other Bafik products such as wooden doors, Wallpapers and other products are discounted on the basis of the corresponding prices. On the floor, we launched some of the more popular products in the eleventh as special products to give back to consumers.

Reporter: Today's home buying industry is popular. As a person in the industry, how do you think of group buying?

Jiang Ning: Now that there are more and more building materials companies in the concept of group buying, I personally think that you can get involved in group buying but not as the only way to increase sales and increase your brand. Because consumers are also good, manufacturers or Ye Hao choose to buy channels are the reasons to buy the group's sales. Because group purchases are focused on signing at a specific time, which determines the price of the product is different from the store, so the product profit is very low in the group purchase. If you operate such a large event or special event, there is a loss. The risk, but it is helpful to the local brand culture and influence. How to choose depends on what the manufacturer wants to focus on. If it is only for profit, then it is not suitable for group purchase.

Reporter: At present, many home brands are stuck in a quagmire of no-professional sales. How do you view such phenomena?

Jiang Ning: For Bafiq, this obstacle does not exist. Babik is not an emerging brand. Bafiq has experienced more than ten years of precipitation, regardless of the size of the manufacturer or the establishment of a video store. As a brand with this kind of precipitation, his product line and price system are already very stable, and he will not be chaotic for a special pursuit of sales for a month and disrupt the price system. At the beginning of the year, Bafiq had already established a full-year promotion plan, including the corresponding price policy. It will not compete badly with the market in order to cater to the market.

Of course, there are also some problems with group purchase. First, the number of group buying websites is very large. Second, manufacturers of the same category are mixed, and some OEM manufacturers have relatively large price space because they do not involve the costs of some intermediate links. But Bafiq can withstand the test of the market, but also can stand the test of consumers. Here as a manufacturer also want to remind consumers, when purchasing products, we must have a certain understanding of the brand, not only consider the price as a factor, manufacturers strength, quality, after-sales service is also extremely important. Impulse consumption impulse signing is not desirable.

Reporter: Now that it is nearing the end of the year, what plans does Bafiq have for marketing next year?

Jiang Ning: For Bafiq, there are many gratifying things. First of all, the production line of wooden doors and wallpaper on the category is operating normally, and the corresponding products have been put into Shenyang and even the national market. We expect to increase the category of high-end furniture next year. In terms of sales, we first base ourselves on the stores of Redstar Macalline, followed by the cooperation with home improvement companies and select a number of group purchase websites to conduct some group purchase activities. The Shenyang market is very important to Babick. We not only pursue sales, but more importantly, we will make a greater improvement in the popularity of the Baffick brand next year.

Reporter: What is the key to Buffick's recognition as a well-known brand in the floor industry for many years?

Jiang Ning: First of all, the quality of the product, no matter how big a brand's publicity slogan is, how large is the amount of advertising, and the final word is: quality. People can use their products to be able to use the rest assured that people will recognize it. Second, we are more concerned with the needs of consumers. Each of our range of products is suitable for use by people of all ages. For example, Bafik's flat series is suitable for consumers who are looking for cost-effectiveness. The pattern of hand-lifting ridges is suitable for consumers with a certain degree of economic ability. Relief is suitable for consumers who seek solid wood sensations. The product category is the most abundant. Third, we strictly control the selection of dealers. The dealers we have selected have certain experience in the local area and agree with Baffick's concept. Fourth, in the marketing model, Baffick has also concluded a set of effective marketing models in recent years with the promotion of the brand. Internally speaking, Bafiq has a self-contained training system. Whether it is internal staff training, including promotional cases, sharing of successful cases, and content is very rich, every Babike employee will accept a series of norms from the time of entry. Training, so the staff that Bafiq cultivates is very popular. Finally, in terms of promotion, the industry believes that it is difficult to conduct daily sales. Because the impact of the property market regulation, the home market is relatively less optimistic, the floor industry is more to activate sales through group purchases and other promotions, but I personally believe that Promotions are not stereotyped so that consumers think that there are promotions every weekend, which will make consumers feel tired. This is suicidal behavior for a mature brand. Bafik’s promotions are relatively unique in that they add cultural aspects to the promotion and invite some famous painters to paint on site. Selling on the one hand, on the other hand, brings a cultural experience to consumers.

Reporter: Would you please tell us about the future of Babike?

Jiang Ning: Bafiq will expand his category next year, will add high-end furniture products, and constantly enrich product categories. It plans to open its own factory in major cities north of the Yangtze River within five years and develop in various fields.

Reporter: Thanks again to Manager Jiang for our interview.