Environmental protection into the building material industry

The interpretation of home building culture in the building materials industry means that different companies will have different understandings. Some believe that the entire building materials market is not booming. Consumers cannot say that they have a cultural concept for the consumption of building materials, but some companies think that they can Consumer education and guidance. However, no matter what kind of views, it is agreed that environmental protection is the foundation and focus of the building materials industry. Both now and in the future will be increasingly valued by consumers.

The influence of material level on cultural needs is influenced by the regulation of the real estate market. The building materials industry can be said to have both happiness and worry. For the culture of the building materials industry, different companies will have different understandings. Wang Zhiming, general manager of Del Floor Beijing, believes that in terms of the market in Beijing, it is difficult to say what kind of culture it is. Due to the situation, the market is too blind. The blind expansion of the previous years, the actual purchasing power can not digest, difficult from the cultural point of view To explain, or did not rise to such heights.

Lin Liangqi, president of Dulux China, stated that Dulux is a panoramic solution. Through a strong team of color consultants, he offers consumers a variety of solutions and tells consumers that Dulux is not selling products, but selling them. For a beautiful solution, "Overall, Chinese consumers do not understand, and this requires an education process."

China's furniture industry has taken nearly 20 years. Consumers' decoration has changed from simple to rich, and the quality of products, especially environmental protection, has become increasingly demanding. Meichao Group Chairman Zhang Jinglian believes that family decoration is an inevitable consumer behavior for improving people's quality of life. This depends on the relative improvement of the material level to support this demand, and at the same time develop more personalized needs, such as scientific and technological content, custom furniture. And so on, it can also be called a culture of industry development.

The focus of building materials culture is environmental protection. Zhang Jingyu said that for the building materials industry, in addition to more and more diversified and technological needs, the demand for environmental protection should be long-term, and it is a very reasonable demand for consumers. For a decorative material manufacturer, it should not be a topic, because providing high-quality environmental products is itself a basic responsibility and obligation of the company. Therefore, this feature of the industry, whether it is now or in the future, is a development trend.

Liu Ruyi, marketing director of Dongyan Group, also stated that the culture of the home furnishing industry is more to promote pollution-free and promote the green concept of green decoration or home life so that more people can stay away from pollution, stay away from decoration pollution, and stay away from air pollution. Enjoy health and enjoy the environment. On this basis, go hard, go beyond and make their own contribution. All companies should advocate a green environment and a healthy life.

Wang Zhiming believes that under the current bad market conditions, there will still be many thematic activities that lead consumers. Among them, environmental protection is the largest one. Although consumption is still being driven, consumers are concerned with the issue in such a way as to attract consumers. Eyeballs are also hard to say to reach the height of culture, but at least you can think of creating such an atmosphere and trend.

■ Sound promotes the commercialization of products ● Zhang Jingyi, Chairman of the USMC Chairman, consumers definitely need guidance. Taking mortar as an example, the commercialization of mortar has gone through more than 50 years in Europe and the United States, and it has been the longest in China. In the course of no more than 10 years, the domestic commercialization process is still at an early stage. The so-called commercialization, that is to say, such as brushing the wall when the plaster is no longer by the workers to buy cement, buy sand to stir on site, but already ready to add some water on the line.

What are the advantages of commercialization? First, the construction environment is more environmentally friendly, and the second is the change in efficiency. After commercialization, most of the work is done at the factory, so this efficiency also brings about quality reliability. I think that as a product manufacturer, it has its own responsibility and obligation to guide, promote, and actively participate in the commercialization process.

Harmony living environment is the mission ● Guan Guangyu, vice president of East Research Group East Research Group has always been adhering to the "preceding vision of technology and innovative service models, contribute to the development of human society," the concept of using our environmental electrical products, Let more people really enjoy home health products. Therefore, East Research's intelligent water purification series, air purification series and other products are all aimed at achieving a harmonious human environment. In the future, the company's focus and product development focus will always be based on this.

At present, Dongyan’s “Household Water Purification Program” plans to initially plan for 100,000 sets of smart water purifiers at a store price of 3,700 yuan. This is a free water heater application for Beijing residents who hopes to take this opportunity to promote clean drinking water. The idea of ​​entering households and families allows more people to enjoy healthy drinking water. The penetration rate of water purifiers in Europe and the United States has exceeded 80%. It can be foreseen that clean drinking water will gradually become popular in Chinese families like TV set-top boxes.