In the 1990s, e-commerce has been successfully applied. In Europe and the United States, e-commerce applications preceded the emergence of e-commerce theory, and in China, after the introduction of e-commerce theory, domestic enterprises began to practice e-commerce. The e-commerce theory introduced to China is not based on the basic national conditions of the country, and there is not enough practice as the basis. The application of e-commerce theory is inevitably in the form. Coupled with the rapid rise of some e-commerce platforms, many domestic enterprises have misconceptions about e-commerce applications.
At present, export-oriented super-hard materials companies want to use e-commerce to make money for enterprises, must have a full, comprehensive and correct understanding of e-commerce and find an e-commerce marketing theory that can guide practice.
E-commerce strange circle "E-commerce mode is the cumulative effect of the platform", many domestic export-oriented superhard materials Enterprises have such misunderstandings. Whenever they talk about using e-commerce to develop customers, business owners are no exception: they will only consider whether to choose Alibaba or China Manufacturing Network or Global Sources. As everyone knows, the platform is only the tip of the iceberg in the field of e-commerce. With the development of the Internet, the information age only restricts its own marketing channels to a certain way, which is undoubtedly a self-restraint and shackles the business expansion.
The customer's needs have been in a subtle shift, and changes in the behavior of overseas buyers indicate that companies must change their marketing methods. The serious decline in the effectiveness of some platforms also warns of export-oriented superhard materials Enterprises should face up to the problems in e-commerce applications.
E-commerce is simply considered to be the choice of the platform, and the drawbacks of over-reliance on platform promotion are self-evident: the information on the B2B platform is customized by standardized methods, and the information presentation is inevitably too single, and the export-oriented super-hard materials Enterprises enter the B2B platform and are divided into ABC classes by platform operators along with competitors. Overseas buyers search by category and get the same kind of product information, the degree of competition can be seen. The traditional B2B platform is like a large pond, and the export-oriented superhard material A business is like a fish in a pond. B2B platform strives to make fishing customers (export-type grinding super hard material The company) found the pond, but ignored the number and quality of the fish in the pond.
E-commerce is only a means E-commerce is just one of the means for companies to achieve profits. Export-type superhard material Enterprises must correct their own e-commerce application concepts. In fact, the concept of "e-commerce" that we often say can't summarize the correct e-commerce concept that modern enterprises should have. Instead, the "business e-commerce" can more deeply reflect the application of e-commerce to export-oriented superhard materials. The transformation of subtle relationships between companies.
E-commerce is the commercialization of e-marketing methods based on web applications. The direct result is the realization of the development of e-promotion. Business e-business, according to the purpose of corporate business activities, in conjunction with the network means needed to achieve business activities, the business activities of the enterprise are decomposed into several value chains, and then each business activity is electronicized, and its value is enhanced through business electronicization. Value added. Business electronicization takes the development and promotion needs of the enterprise as the core, and does not insist on certain choices of certain channels. Anything that can create profits for enterprises is all export-oriented superhard materials. The method that companies deserve to consider.
Using e-commerce integrated marketing "Whether black cats and white cats, catching mice is a good cat", no matter what means for enterprises, as long as they can create benefits for enterprises is a good way. Many companies know this truth, but how to use these methods to achieve the "1+1>2" effect is an urgent problem for today's enterprises. However, only integration can achieve such an effect.
Integration is not a simple multi-channel overlay. The choice of channels must be based on the acceptance of information from overseas buyers. For example, overseas buyers are accustomed to finding supplier information directly through search engines, while export-oriented superhard materials Enterprises have invested most of their promotion funds on the B2B platform, and even some export-oriented superhard materials. The target buyers of the enterprise will not find buyers through the network at all, which undoubtedly causes a lot of resources waste. Integration must have a set of effective marketing ideas.
Aodao China took the lead in discovering the shortcomings in this foreign trade marketing. On this basis, it created the concept of “foreign trade integrated marketing†to help export-oriented superhard materials. The company establishes a platform based on its own foreign trade marketing website, selects marketing channels based on the needs and habits of foreign buyers, realizes the effective use of e-commerce means, and obtains good performance of online and offline channels. Overseas buyers can accurately obtain export-oriented superhard materials through various channels. Product information of the enterprise.
The premise of using e-commerce to promote integrated marketing is to establish a foreign trade marketing website. The marketing website is for brand-based websites. The brand-based websites aim at establishing corporate brands. The website construction and maintenance process focuses on updating information such as corporate news. Such websites are basically unable to achieve the purpose of creating benefits for enterprises. Domestic enterprises Most of the sites belong to this type of branded website. Export-type superhard material The main target of consumption for enterprises is overseas buyers. Many browsing habits and consumption habits of overseas buyers are very different from those of domestic consumers. For example, overseas buyers like to open websites that are fast, simple, and functional. These brand-type websites are still not implemented. In addition to the above advantages, the foreign trade marketing website is a “24-hour work, no emotional salesmanâ€. It is a platform model based on the international B2B platform model and optimized, focusing on the display of enterprise products. To facilitate search engine inclusion, overseas buyers browsing, export-oriented superhard materials Enterprise management.
Export-oriented super-hard materials with a marketing website The company has established the foundation for integrated marketing of foreign trade. Use marketing websites for integrated marketing to help export super hard materials The key to enterprise profit is the application of e-commerce means. In addition to B2B marketing, e-commerce means include: blog marketing, database marketing, email marketing, search engine marketing, catalogue and other marketing applications based on Internet applications.
What are the selection criteria for e-commerce marketing methods? The choice of e-commerce marketing means is not the result of the marketing personnel's decision on a whim, but the combination of factors such as the product characteristics of the company, the development stage of the company, and the promotion methods of competitors. . For example, if a company's competitors have mostly promoted a B2B platform, then the company should consider whether it is still consumed on the platform, because if the company still does not turn back into its paid membership, it is undoubtedly Put yourself in a bigger competitive environment. In addition to overseas buyers who browse products, there are more competitors. What does the company stand out from in the homogenized enterprise? At this time, if the channel selection is wrong Not only can it not bring profits to the company, but the long-term capital injection even makes the company unable to make ends meet.
E-commerce marketing means a better combination of two or two combinations or multiple channels. The charm of integration is that the combined use of multiple channels achieves a greater effect than the sum of the effects of these channels when used alone. For example: an export-oriented superhard material Enterprises use blog marketing, database marketing, email marketing and search engine marketing in the overseas promotion process. The promotion idea is to first establish a marketing website (premise), and then establish an official corporate blog, which is published through blogs. Some professional knowledge about products and keyword optimization of search engines for content published in blogs, then overseas buyers can find the official blog of the company by keyword when searching for the product information they need, through the official blog. Direct this part of the potential consumer to your own corporate marketing website. Because the content of the blog is more easily indexed by search engines, and the content of the blog is more likely to attract the attention of potential target buyers. These are not possible for corporate marketing websites. Marketing websites can only make potential buyers faster and more. Systematically understand product information and purchase. Here, this whole set of integrated marketing ideas has been very clear, but in order to make the effect of blog marketing better, we recommend that companies can use the two marketing channels of database marketing and email marketing, which is an active search for target buyers. Guide the process of browsing the corporate blog. Buy a large database of potential buyers, use email to send some knowledge information that may be helpful to them and related to enterprise products, and attract them to click on the links in the emails to successfully guide them into the corporate blog. This will greatly reduce the time for the natural optimization of corporate websites and blog sites.
Of course, the above only lists some integrated marketing methods. As long as you use the ideas and basic principles of foreign trade integrated marketing, you will find more wonderful integrated marketing models and unexpected promotion effects.
At present, export-oriented super-hard materials companies want to use e-commerce to make money for enterprises, must have a full, comprehensive and correct understanding of e-commerce and find an e-commerce marketing theory that can guide practice.
E-commerce strange circle "E-commerce mode is the cumulative effect of the platform", many domestic export-oriented superhard materials Enterprises have such misunderstandings. Whenever they talk about using e-commerce to develop customers, business owners are no exception: they will only consider whether to choose Alibaba or China Manufacturing Network or Global Sources. As everyone knows, the platform is only the tip of the iceberg in the field of e-commerce. With the development of the Internet, the information age only restricts its own marketing channels to a certain way, which is undoubtedly a self-restraint and shackles the business expansion.
The customer's needs have been in a subtle shift, and changes in the behavior of overseas buyers indicate that companies must change their marketing methods. The serious decline in the effectiveness of some platforms also warns of export-oriented superhard materials Enterprises should face up to the problems in e-commerce applications.
E-commerce is simply considered to be the choice of the platform, and the drawbacks of over-reliance on platform promotion are self-evident: the information on the B2B platform is customized by standardized methods, and the information presentation is inevitably too single, and the export-oriented super-hard materials Enterprises enter the B2B platform and are divided into ABC classes by platform operators along with competitors. Overseas buyers search by category and get the same kind of product information, the degree of competition can be seen. The traditional B2B platform is like a large pond, and the export-oriented superhard material A business is like a fish in a pond. B2B platform strives to make fishing customers (export-type grinding super hard material The company) found the pond, but ignored the number and quality of the fish in the pond.
E-commerce is only a means E-commerce is just one of the means for companies to achieve profits. Export-type superhard material Enterprises must correct their own e-commerce application concepts. In fact, the concept of "e-commerce" that we often say can't summarize the correct e-commerce concept that modern enterprises should have. Instead, the "business e-commerce" can more deeply reflect the application of e-commerce to export-oriented superhard materials. The transformation of subtle relationships between companies.
E-commerce is the commercialization of e-marketing methods based on web applications. The direct result is the realization of the development of e-promotion. Business e-business, according to the purpose of corporate business activities, in conjunction with the network means needed to achieve business activities, the business activities of the enterprise are decomposed into several value chains, and then each business activity is electronicized, and its value is enhanced through business electronicization. Value added. Business electronicization takes the development and promotion needs of the enterprise as the core, and does not insist on certain choices of certain channels. Anything that can create profits for enterprises is all export-oriented superhard materials. The method that companies deserve to consider.
Using e-commerce integrated marketing "Whether black cats and white cats, catching mice is a good cat", no matter what means for enterprises, as long as they can create benefits for enterprises is a good way. Many companies know this truth, but how to use these methods to achieve the "1+1>2" effect is an urgent problem for today's enterprises. However, only integration can achieve such an effect.
Integration is not a simple multi-channel overlay. The choice of channels must be based on the acceptance of information from overseas buyers. For example, overseas buyers are accustomed to finding supplier information directly through search engines, while export-oriented superhard materials Enterprises have invested most of their promotion funds on the B2B platform, and even some export-oriented superhard materials. The target buyers of the enterprise will not find buyers through the network at all, which undoubtedly causes a lot of resources waste. Integration must have a set of effective marketing ideas.
Aodao China took the lead in discovering the shortcomings in this foreign trade marketing. On this basis, it created the concept of “foreign trade integrated marketing†to help export-oriented superhard materials. The company establishes a platform based on its own foreign trade marketing website, selects marketing channels based on the needs and habits of foreign buyers, realizes the effective use of e-commerce means, and obtains good performance of online and offline channels. Overseas buyers can accurately obtain export-oriented superhard materials through various channels. Product information of the enterprise.
The premise of using e-commerce to promote integrated marketing is to establish a foreign trade marketing website. The marketing website is for brand-based websites. The brand-based websites aim at establishing corporate brands. The website construction and maintenance process focuses on updating information such as corporate news. Such websites are basically unable to achieve the purpose of creating benefits for enterprises. Domestic enterprises Most of the sites belong to this type of branded website. Export-type superhard material The main target of consumption for enterprises is overseas buyers. Many browsing habits and consumption habits of overseas buyers are very different from those of domestic consumers. For example, overseas buyers like to open websites that are fast, simple, and functional. These brand-type websites are still not implemented. In addition to the above advantages, the foreign trade marketing website is a “24-hour work, no emotional salesmanâ€. It is a platform model based on the international B2B platform model and optimized, focusing on the display of enterprise products. To facilitate search engine inclusion, overseas buyers browsing, export-oriented superhard materials Enterprise management.
Export-oriented super-hard materials with a marketing website The company has established the foundation for integrated marketing of foreign trade. Use marketing websites for integrated marketing to help export super hard materials The key to enterprise profit is the application of e-commerce means. In addition to B2B marketing, e-commerce means include: blog marketing, database marketing, email marketing, search engine marketing, catalogue and other marketing applications based on Internet applications.
What are the selection criteria for e-commerce marketing methods? The choice of e-commerce marketing means is not the result of the marketing personnel's decision on a whim, but the combination of factors such as the product characteristics of the company, the development stage of the company, and the promotion methods of competitors. . For example, if a company's competitors have mostly promoted a B2B platform, then the company should consider whether it is still consumed on the platform, because if the company still does not turn back into its paid membership, it is undoubtedly Put yourself in a bigger competitive environment. In addition to overseas buyers who browse products, there are more competitors. What does the company stand out from in the homogenized enterprise? At this time, if the channel selection is wrong Not only can it not bring profits to the company, but the long-term capital injection even makes the company unable to make ends meet.
E-commerce marketing means a better combination of two or two combinations or multiple channels. The charm of integration is that the combined use of multiple channels achieves a greater effect than the sum of the effects of these channels when used alone. For example: an export-oriented superhard material Enterprises use blog marketing, database marketing, email marketing and search engine marketing in the overseas promotion process. The promotion idea is to first establish a marketing website (premise), and then establish an official corporate blog, which is published through blogs. Some professional knowledge about products and keyword optimization of search engines for content published in blogs, then overseas buyers can find the official blog of the company by keyword when searching for the product information they need, through the official blog. Direct this part of the potential consumer to your own corporate marketing website. Because the content of the blog is more easily indexed by search engines, and the content of the blog is more likely to attract the attention of potential target buyers. These are not possible for corporate marketing websites. Marketing websites can only make potential buyers faster and more. Systematically understand product information and purchase. Here, this whole set of integrated marketing ideas has been very clear, but in order to make the effect of blog marketing better, we recommend that companies can use the two marketing channels of database marketing and email marketing, which is an active search for target buyers. Guide the process of browsing the corporate blog. Buy a large database of potential buyers, use email to send some knowledge information that may be helpful to them and related to enterprise products, and attract them to click on the links in the emails to successfully guide them into the corporate blog. This will greatly reduce the time for the natural optimization of corporate websites and blog sites.
Of course, the above only lists some integrated marketing methods. As long as you use the ideas and basic principles of foreign trade integrated marketing, you will find more wonderful integrated marketing models and unexpected promotion effects.
Table Lamp
A sophisticated take on an industrial design, LEDER technology`s table lamp lends a touch of buttoned-up appeal to your room's aesthetic. Made from iron in a handsome matte black finish, this charming design showcases a tubular metal body, a chunky circle pedestal base, and an exposed finial bulb ensconced in a clean-cut cylindrical clear glass shade.
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• Color temperature :3000k-6000K
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• Type of protection: IP20
• Warranty for bulbs :2 years
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LED Panel Light , Track Light , Linear Light ,Wall Light , LED Strip Light , LED Tube Light , Cabinet Light , LED Bulb , LED Ceiling Light as so on .
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