Foreign furniture is unpopular and domestically popular

Beginning very early, Chinese people began to believe in foreign products, always thinking that imported products are of higher quality than domestic products, and that foreign brands and consumer brands have also become a symbol of the rich. The face of the brand. Da Vinci furniture is a typical example. Da Vinci furniture has earned countless gold and silver under the title of Italian high-end furniture brand . Just when they forgot to make huge profits, a report exposed its shocking conspiracy: Da Vinci furniture was not imported, but domestically OEM! Consumers were shocked.

 

Da Vinci "temptation" is no longer furniture manufacturers have their bloodline


"We don't count imported furniture, they are all produced domestically." The "Da Vinci Incident" continued to heat up. The reporter conducted an unannounced visit to a number of large home counters in Wujin on July 20, but no "Da Vinci" furniture was found, but the reporter still found many "home" stores of foreign origin. During the interview, many merchants operating European and American home appliances were frank "Innocent", clarify the relationship with "foreign home".

 

Foreign furniture is no longer popular, "Made in China" will raise its eyebrows

Redstar Changzhou Wujin global household Square is the largest home shopping, a reporter out of the elevator European and American furniture and wood Furniture Fair area of the mall is located on the fourth floor, "Hibiscus Love" European and American furniture counter sales staff will meet up , Asking if the reporter has the intention to buy furniture. The reporter took the opportunity to ask if the European-style furniture was imported from abroad, and the salesperson Miss Zhu readily replied: No, the place of origin is Foshan, Guangdong.


The reporter made a round in the European and American furniture exhibition area, and none of them found foreign brands, but many of the furniture are obviously of foreign origin. Why is the European and American furniture exhibition area selling domestic furniture? Ms. Lin, who has many years of furniture sales experience in the "Royal", answered reporters' questions. She said that the so-called European and American furniture here is actually relative to Chinese furniture . Mainly refers to the design concept and design style of furniture.

 

The reporter found that some European and American furniture, although they are all Chinese brands, told consumers in the product promotion that the furniture brand originated from the United States, France and so on. However, the sales staff can't tell exactly what brand they are. They are just "brand-name brands". Many of them are just selling the same brand abroad.


In terms of the material of the furniture, the reporter inquired the sales staff of many counters such as "Lucamie County", "Dior" and "British Plaza". They all claimed that their brands used solid wood plates and leather fabrics, not "Da Fake like "finch" resin material. The sales staff of "European-American Sen" even took out solid wood planks to teach reporters how to identify solid wood planks; "Hemuju" and other brand counters put solid wood planks in a striking place in the store. The reporter also did not find precious materials such as rosewood and Hainan rosewood, which are mostly common furniture woods, such as cherry wood, walnut wood and oak wood.


Regarding the price of furniture, the reporter found that European and American furniture with foreign names are more expensive than other similar furniture, such as a living room furniture: a solid wood leather couch, two single solid wood leather sofas plus one The general price of Zhang coffee table and European and American furniture is around 50,000 yuan, while other styles only cost 30,000 to 40,000 yuan.


Although many businesses are anxious to clarify their relationship with "foreign home furnishing", they are actually not affected by the "Da Vinci" incident. Sales staff said that these are not expensive furniture, consumer groups are middle or upper-middle income groups. Therefore, since the "Da Vinci" incident, the company has not introduced any vigorous promotional activities, but the general off-season discounts, the samples in the store are more favorable than the new product prices.
At the "Cavinda" counter, Ms. Wu, who is buying furniture, told reporters that she has always been concerned about the "Da Vinci" incident, but there is no way that her daughter wants to get married, and she cannot always buy furniture because of a Da Vinci. Right. When the reporter asked whether she would choose European and American furniture, Ms. Wu said that she would not blindly pursue European and American furniture or high-priced furniture. The first consideration is whether the furniture conforms to the style of home improvement and whether the price of the furniture is reasonable is also very important. (Litian)

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