In December 2012, at the 7th China Online Retail Conference hosted by Yibang Power, Vanke CEO Chen Yin published a speech entitled “How many years does it take to be a good brand?†The speech was very exciting, and the applause was After a wave of wave, the summary of the speeches and media reports at the time found that the old-time customers had been at least five years from scratch.
Everything is accelerating in the Internet era. Internet brands are growing much faster than traditional brands. Imagine that it takes more time to build a brand in a traditional industry, so it takes more time to build a star-rated lighting store. The concept of star-selling stores and brands is actually similar, meaning high-end, atmospheric, and high-grade, and the growth of the store is more difficult than the start of the company's own products. In the early stage, packaging promotion, investment promotion, decoration, etc. are needed. Consumers are happy to accept that it is a star-rated store, many lighting stores opened their own calls to be "five-star", but it is a sensation.
Lighting store market pattern
In fact, with the development of the home industry and the lighting market, more and more large-scale lighting stores have risen in the first-tier cities in China. Especially in the North, Guangzhou and other places, the expansion of the major lighting stores, the scale of the large, high specifications, once caused people to worry about excess.
Affected by the property market's regulatory policies, the old-fashioned lighting store was overwhelmed and closed down in the near future, giving the industry another alarm. For example, the Bafanglong Lighting City, which has one of the “Big Eight Lighting City†and 12 years of operation history, ushered in a complete closure on May 12, 2012. In fact, the collapse of the lighting store is not an accident, the market competition is very fierce, rushing into the lighting store can not afford to lose the wife and the soldiers.
As far as Beijing is concerned, it is relatively mature, and the consumer-recognized lighting stores include Shilihe Lighting City, Wanjia Lighting Lighting Plaza, and Gaoli International Lighting Port. In addition, the Real Home and Red Star Macalline Home Store Giants began to engage in hunting. Lighting stores, home electronics business rookie Melody has also opened the lighting online shopping, lighting stores have a professional lighting store, traditional home stores, home e-commerce several forces.
The history of the old-fashioned lighting city
How many years does it take to build a star-selling store? It doesn't seem to have an accurate data, but let's take a look at how many years ago the relatively old-fashioned lighting city has grown.
Shilihe Lighting City was founded in March 1999 and opened the following year. In 2004 and 2005, the company invested in the construction of the market engineering lamp factory direct sales area, and brought together more than 100 brand manufacturers in China, which became the new distribution center for engineering lights and outdoor lights in Beijing. In 2007, it invested in the construction of the second-floor brand lighting monopoly area of ​​the store, bringing together many A well-known brand of Chinese and foreign lighting has become a bright pearl in the capital lighting store.
Shilihe Lighting City is the largest and the oldest in the capital lighting store. It has the status of leader in the industry today. There are three main aspects of professional analysis. On the one hand, Shilihe Lighting City is deeply involved in the lighting industry, and implements a complete and humanized service system centered on the needs of users, such as installing lighting services, cleaning lighting services, free guided shopping for disabled people, and shopping malls also implement “first moveâ€. The "pay" system and the "40 days returnable" system will effectively protect the rights and interests of consumers. On the other hand, shopping malls only allow companies with good quality and well-known brands to enter, and the shopping malls strictly control the quality of goods. The inspection of incoming goods is strict and comprehensive, and no unqualified goods are allowed to enter the mall. It is also very important that Shilihe Lighting City attaches great importance to public welfare undertakings, promotes the concept of green lighting, donates money for scholarship and other public welfare activities to infect consumers, and consumers intend to go to shopping with socially responsible businesses.
Colliers International Lighting Port, opened in 2005, aims to build a first-class five-star lighting store in Beijing with the goal of “high starting point, high standard and high positioningâ€. It has laid the foundation for star-rated stores in 2009 and became the next Shili River. Another big star lighting store after lighting the city. Let's take a look at the Wanjia Light Decoration City, which was founded in 1997. It is a comprehensive home store with hundreds of well-known brand manufacturers, including building materials, home decoration, furniture and lamps. In 2007, it was acquired by Yihai Group, and then it continued to innovate in service. Consumer satisfaction has been continuously improved and it has become a “star store†in the hearts of the people of the capital.
It can be seen that no matter which successful lighting city development, from the beginning to the beginning of a star-rated lighting store, at least four or five years, now the entire lighting store industry has become a red sea, new into this field, first Need to experience the test of survival, the original development in the blue ocean market for several years, the road to become a star market has not worked. "Star stores" must rely on down-to-earth operations, not by "slogans", which requires years of brand accumulation and market testing, first of all, consumer approval.
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