Top ten news of furniture industry in 2013

 

Today I will give you a brief overview of the top ten news of the furniture industry in 2013.

 

 

1. 19 traditional stores "Double Eleven" boycott Tmall home improvement O2O

 

On October 29, on the eve of the e-commerce "Double Eleven", Red Star Macalline Group issued a message requesting offline merchants to boycott Tmall. On October 30, the actual house sent a message to the merchant, officially conveying the determination and method of punishment. Subsequently, the 19 largest chain or regional hypermarkets in China's home furnishing industry-Jisheng Weibang, Jimei, Eurasia, etc., jointly signed the "Opinions on Regulating E-Commerce Work" to jointly boycott Tmall's home improvement O2O.

 

2. Futaba Furniture sued Tongyi Household for plagiarism claims of more than 54 million yuan

 

In 2013, the household industry reproduced patent disputes. Shuangye Furniture sued Yitong Household for plagiarism, accusing it of a total of 15 products in production and sales that violated Shuangye Furniture's five patent rights, demanding Tongyi Company to stop infringement and claiming more than 54 million yuan. The number of infringing furniture products and patents involved has hit the highest since the establishment of China's intellectual property patent system, and the amount of compensation claimed by Shuangye Furniture has also hit the highest since the establishment of the Chinese design patent system.

 

3. Twelve IKEA foundries go wrong

 

In March, 12 original IKEA home furnishing manufacturers jointly announced that they would take off the OEM label and no longer make “wedding dresses” for IKEA. Instead, they would go to Taobao, Tmall and other platforms to find their own e-commerce. Development model. Its founder Cao Yuewei said that the foundry road is very difficult, and profits are getting lower and lower, hoping to get a bigger growth point through the test of water and electricity providers, and find a better way through online and offline joint development.

 

4. "Blasting" promotion returns to rational terminal operation model calls for a new pattern

 

With the increasingly fierce market competition, the explosion of the terminal in the home industry in recent years can be described as overwhelming. However, in the face of increasingly rational consumption concepts, relying on explosive sales promotion to drive sales performance of the terminal operation of the home industry industry, it has already entered a frustration that "no promotion will die, but the promotion will face faster death". Returning to rationality and creating a brand-new operating model has become a major melody in the home terminal market this year.

 

Fifth, the Louvre PK Foshan Jiabo City Eight Association sent letters to communicate

 

At the end of last year, Lecong Louvre informed some companies and distributors that brand companies or distributors with stores in the Louvre mall should not allow other product lines of the factory to enter the Foshan International Home Expo City, otherwise the existing The store will withdraw or cancel the contract for no reason. In response to this incident, the China Household Brand Alliance, in conjunction with eight associations such as Shenzhen, Dongguan, Wenzhou, Yuhuan, and Foshan, sent a communication letter to the Chairman of the Louvre Home Furnishing Group, Li Jinghua, in mid-January. "," Contrary to the market spirit of fair competition ", and held the" 2013 China Household Industry Responsibility Dialogue "in March, further expanding the situation.

 

Sixth, the furniture exhibition advances and retreats the Victoria Valley Guangzhou Autumn Exhibition has been criticized

 

The opening of Guangzhou International Furniture in the autumn of September, the absence of big names, the popularity plummeted. "Whether the development of the furniture industry can keep up with the rhythm of the two exhibitions a year", "It is better to do a lot of things than to do two things with one heart and one mind". Especially the Guangzhou Furniture Fair, which has always been regarded as the vane of Chinese furniture, has fallen into the embarrassing situation of "chicken ribs". Let people reflect on how many furniture exhibitions we really need ?

 

7. Red Star Macalline Yijia Game O2O

 

In April 2013, the original Red Star Macalline online store "Hongmei Mall" was renamed "Xingyijia". The backbone members came from mature e-commerce channels such as Alibaba, Vipshop, and Qijia.com. Red Star hopes to use this to open up online and offline channels and achieve the integration and sharing of online and offline resources. In the future, the furniture e-commerce market will have a share. In June 2013, Xingyijia launched the O2O group purchase activity of "online convening, offline experience and purchase" in more than 100 shopping malls in 83 cities across the country, which won a lot of praise from consumers.

 

Eight, Haier test water home market

 

On January 12, Haier and Melaleuca joined forces to establish Haier Melaleuca Home Plaza to provide consumers with a one-stop home shopping experience that integrates home improvement design, home experience, distribution and installation. Prior to this, Haier Group's own logistics brand "Rishun" was involved in home furnishing third-party logistics, and reached an agreement with Tmall and Merlot to take over the furniture distribution services of the two. Zhou Yunjie, executive vice president of Haier Group, revealed that Haier Melaleuca Home Plaza will open 48 stores in Beijing, Shanghai, Wuhan, Guangzhou and other cities in 2013, and 200 stores nationwide by 2014.

 

Nine, furniture e-commerce associations have been established

 

Following the establishment of Shunde Furniture E-Commerce Association, Nankang Furniture E-Commerce Association was established and signed a strategic partnership with Nankang Furniture Association and Nankang Logistics Association. The establishment of the association will promote the construction of Nankang furniture e-commerce supporting services, the construction of e-commerce platforms, the introduction of professional e-commerce logistics, help build the Nankang e-commerce demonstration area, lead the continuous development of Nankang furniture e-commerce, and accelerate the transformation of traditional industries upgrade.

 

10. Famous companies such as Kumanju and Gujia Household are favored by the capital market

 

The home furnishing market has once again become the pursuit target of the capital market. In April, Gu Home Furnishing released a listing plan. The company planned to list on the Shanghai Stock Exchange and raised funds of 1.16 billion yuan. In October, Kumanju received 100 million yuan of B-round financing from Tiantu Capital, accounting for the 60 million A of Dingxin Capital in 2010. For round investment, Kumanju received a total of 160 million yuan in venture capital. (Editor: Peter)

 

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