The release of "two children alone" is expected to add 8 million newborns within five years. With the promotion of the New Deal, coupled with the entry of international home furnishing brands into China's children's furniture industry, the competition of children's furniture in channels and brands will also intensify. Children's rooms and children's furniture products suitable for many children will gradually increase.
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After this policy comes out, especially in cities, one child or two children, plus the age of the child, whether there are elderly people living in the family, and the size of the house, etc., the difference between the families will be more obvious Can be described as ever-changing, so that related industries will face greater subdivision requirements in product development and design. ? ?
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When it comes to the furniture industry, consumers will go to the store and shop more in the future to find a solution to their own problems, rather than buying a piece of good-looking furniture. The "2013-2017 China Furniture Industry Market Environment and Product Market Analysis Report" predicts that such personalized solutions will be prominently displayed in children's furniture stores in home stores in the future.
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At present, many domestic children's furniture brands mostly fine-tune to meet the children's personalized needs. Most products can adjust the size, cabinet capacity and product color according to the child's age, height, weight, and preferences.
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In addition, due to the volatile nature of today's society, children's preferences are more difficult to figure out, and sometimes they come and go quickly. These practical problems have led some parents to abandon "customized" furniture for their children and instead purchase assembly line products. Mass-produced models will also occupy a large market share in a short period of time. With the maturity of the market and the increase in consumer demand, customized children's furniture will become a major trend in the future.
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The "two children alone" policy may change the design concept of the room type of some new houses in the future. Three-bedroom, four-bedroom and multi-bedroom room types will increase. Taking into account the current high housing prices and the limited resources, the small units will occupy the most Mainstream. And this will undoubtedly promote furniture design to focus more on the rational use of space and extend the multi-functional attributes of furniture. (Editor: Peter)
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