In this age of creativity, a good idea can often ignite a miracle. For the Chinese home furnishing industry, when it comes to trends and design, people's eyes are still fixed on Paris, London, Tokyo and New York. However, the merchants tied to China's industrial chain have always had a dream of becoming a strong country, but they must bear the brunt of their dreams and creative design. Therefore, LuxeHome has gone through three years of exploration, practice and preparation. Next year's exhibition has taken a bold step in making its original footsteps, so that the exhibition has "home" and "little". Therefore, advocating "little life" has become The main theme of this year. Â Â Â
Qunying brings the exhibition to "home"
Since the launch of LuxeHome2014, the organizer has strictly controlled the selection of exhibitors, and the development of exhibitors has been comprehensively improved. As a new force of domestic home furnishing exhibitions, Shanghai Shangpin Home Furnishing Fair brings together a large number of well-known brand production enterprises, such as Hong Kong Simmona, New and High, Shang Yuantang, Tiffany, Xiao Andepeng, Zhenminghua, Four seasons, Home Impression, Shengyuanheng, etc., they will all show up with the latest series of products at the exhibition, showing the style of home furnishing in the coming year. Â
As a home event gathering nearly 300,000 database quality buyers from East China, LuxeHome will use well-known brands and growth brands as the starting point for grand promotion to domestic and foreign markets. Whether it is style furniture or home furnishing creative products, smart home supplies, table art supplies, or bathroom facilities, dining and kitchen appliances and electrical appliances, home textile fabrics and bedroom supplies, fashion home decoration and ornaments, etc. The exhibits prepared for the new edition will make buyers feel the warmth of "home" in terms of design and quality.
Gathering of boutiques makes buyers “politeâ€
In addition to a full range of home and home decoration products, LuxeHome2014 will also promote business gifts as a key display. At that time, independent designer works and crafts and gifts that cater to the needs of high-end business will conform to the trend of "reciprocity and exchanges" among the Chinese and create a one-stop procurement platform for professional large buyers. According to the statistics of the "financial community", the business budget of the financial industry for targeting high-end customers in 2012 increased by about 26% compared with the previous year, which includes bank account opening feedback and point exchange. This shows that the important position of business gifts in the creation of demand space for professional buyers is evident. In another survey, airlines, clubs and shopping websites paid attention to the demand for business gifts second only to the financial industry. Â
In 2014, the staff of LuxeHome organizer told reporters that in order to comply with this trend, it is planned to allow home accessories exhibitors and business gift exhibitors to join forces to integrate gift elements in the home and home decoration exhibition areas, so that buyers who really need business gifts are in The scene can be perfectly married with exhibitors, intuitively search and online to find the most trendy, dazzling and most in line with the market trend of gifts. At that time, the appearance of WFF, Zwilling, First House, TCL, Ueno and other brands made the exhibition not only simple to display goods and purchase, but also conveyed a lifestyle and design concept.
After walking back and forth in 2013, China's home furnishing industry, with its sustained and steady growth rate, is tough in the wind and rain, moving forward slowly, and growing in change. In the recruitment work of Shanghai Shangpin Home Furnishing Show in 2014, a series of clear and positive signals made the industry's long-awaited recovery trend appear just around the corner.
For more information, please visit the official website of the exhibition:
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