Analysis of the prospect of Chengdu furniture market

Chengdu is an ancient and dynamic city with a superior geographical position and a resident population of 1,047,625 people. It forms a naturally large consumer group. With the continuous expansion of the furniture industry in Chengdu, the strength of all aspects of the panel furniture enterprises has been continuously improved in all aspects. With the representatives of Quanyou, Mingzhu and Shuanghu, the position of leading enterprises in the panel furniture industry is achieved.

Chengdu is one of the country's five major furniture industry bases and one of the four major furniture distribution bases. It is also the country's largest production base for panel furniture. Furniture production and sales account for more than 80% of Sichuan Province, mainly distributed in Xindu District and Chongzhou City. Pengzhou City, Shuangliu County, Wenjiang District and other districts (cities), including Xinfan Town, Xindu District, has become the most concentrated area of ​​furniture manufacturing enterprises in the city.

Market expansion, market saturation

At the same time that the panel furniture enterprises flourished, Chengdu furniture enterprises also made major breakthroughs in brand building. The most obvious is that the most celebrity endorsements in China's furniture industry are Chengdu furniture enterprises. This shows to a certain extent that the emphasis on the development of brands is constantly strengthening. At the same time, along with the construction of all aspects of infrastructure, many professional furniture production bases, such as Xindu and Chongzhou, have been developed. Although they cannot fully meet the needs of industrial development, they have greatly promoted the development of Chengdu's furniture industry.

In terms of market channels, the Chengdu furniture market is also in the same state as the second and third tier cities in many other regions of China. According to some surveys, the current area of ​​furniture stores in Chengdu far exceeds the total population of the local area, and the per capita market area is seriously over-represented. However, as the real estate market in Chengdu has been in a state of basic balance between supply and demand, the new demand is slightly larger than sales, and it is in a healthy and healthy development trend. Compared with other cities, the transaction performance is relatively stable, so the demand for the Chengdu furniture market has not been greatly inhibited.

In addition, according to incomplete statistics, as of the end of last year, the newly added furniture store area outside Chengdu’s Third Ring Road reached 4 million square meters.

In the CBD, the new store that has been opened, such as the Love Lights International Lighting Purchasing Center and Jiafei International Building Materials City, has formed a strong market competition. Soon after, the Chengdu furniture store industry will also greet the Red Star Macalline Phoenix Interchange, China Plastics Bomei Home MALL and so on. According to industry insiders, on the one hand, the rapid expansion of the market, and on the other hand, the rapid advancement of the industry. For the Chengdu furniture industry, the existing pattern of the furniture industry may be reconstructed in a more competitive environment in the future furniture market.

But what is certain is that it is an indisputable fact that the Chengdu home store is saturated. It is obviously irrational for the store to continue to develop new stores under such market conditions. Again, this is not a good thing for the dealers who are stationed.

Make good use of advantages and form differentiated management

Throughout the performance of the home market in the first half of this year, the home industry has ushered in a certain degree of recovery due to the partial recovery of the upstream real estate industry. Even so, for the Chengdu home furnishing industry, it has to face the market saturation situation brought about by the crazy expansion of furniture stores over the years. Except for some old-fashioned furniture stores that have a good geographical position and good market reputation, they have achieved good results in the first half of the year. For most new stores, they are still seeking survival and development in the game and competition.

In the case that the market conditions are not optimistic and sales are affected, it is crucial for enterprises and businesses to survive and develop accurately to grasp the consumption hotspots. According to the survey, consumers in first-tier cities pay more attention to product quality and connotation, and the demand for intelligent, artistic and environmentally friendly products is obvious.

Value and cultural connotation are the focus of development. In the small and medium-sized cities, consumers have relatively low added value requirements for products, and consumer appeals are relatively simple and sensitive to product prices. Chengdu furniture enterprises have made great breakthroughs in second- and third-tier cities by taking advantage of their own advantages.

Transforming and upgrading, moving to a higher level

At present, Chengdu panel furniture enterprises have integrated resources and expanded industries: such as agglomeration of government resources, support and support, through the adjustment of corporate structure, the formation of scale effect; the pursuit of optimizing product structure, upgrading product grade; bigger and stronger civilian products, fine Special products; adjust the existing market, focus on the domestic market, and open the domestic market as soon as possible.

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