wallpaper! Where are you expensive?

In China's wallpaper industry, there are currently unfavorable conditions such as disorderly pricing of products and uneven quality of after-sales services, which are also key issues to be solved urgently. Similar products at different storefronts range in price from a few tens of dollars to a few hundred dollars, and wallpaper construction and after-sales protection cannot be guaranteed. These problems have increased consumers' buying concerns. So where is the wallpaper?

The double misconceptions of high-end and low-end wallpapers need to be transparent

The Chinese wallpaper that started as a low-end wallpaper more than a decade ago almost destroyed the entire wallpaper industry. The design and material quality were unsatisfactory, and the lack of environmental protection made the whole industry face the catastrophe. In that era, there were many problems with the wallpapers we saw on many occasions, such as curling up, negligence, shoddy work, and so on. This is one of the reasons why consumers now have a misunderstanding about wallpaper.

On the other hand, shortly after the founding of New China, wallpapers only appeared in high-end public places, such as some high-end restaurants, embassies, and foreign-related restaurants. Consumers thought that only the wallpapers that really appeared in these high-end social occasions were high-quality wallpapers. And the price positioning of these wallpapers is certainly not what ordinary people can afford.

Excessive problems do exist because the wallpaper industry is now considered by the industry as the industry where the entire home-improvement building materials can finally be part of the industry. Relatively speaking, the transparency of the entire industry is not as high as other industries, so everyone wants to come in and try out the water. The inflow of capital has brought the current market to oversupply.

Three factors tell you where wallpaper is expensive?

From the perspective of the initial input cost (according to the purchase of 50 yuan/m2 of wallpaper as an example), the cost of wallpaper is higher by an average of 20-30 yuan per square meter than the purchase of mid-range emulsion paint (according to the condition of the renovation household wall). judgment). However, considering the respective service life, the average annual investment of wallpaper is not higher than latex paint. Latex paint is an oxidation cycle for 3-4 years, which means that the color of the paint will be greatly reduced after 3 years of use. The service life of the wallpaper is usually maintained at 8-10 years. After comparing the investment per square meter divided by the respective service life, the average annual cost of wallpaper is inversely lower than that of latex paint by 3-5 yuan/m2. .

The wallpaper industry has a term: "half product, half paving", a good wallpaper company has a professional paving team, from the wall inspection, the flower, the corner treatment (details to the angle of the sun and the corner) There are strict requirements in terms of process control, material saving, construction personnel quality, etc. Good brands will also have their own professional training system to understand their own products and have the ability to independently research and develop, and these are all included in the wallpaper. The added value. As for the cost of construction of follow-up services, if compared from the horizontal, labor costs in foreign countries are high, while domestic costs are relatively low, and there is no problem of high labor cost charges.

Postscript: There are various problems in the wallpaper industry. Consumers psychologically respect the wallpaper for a period of time. From the rise of the wallpaper industry in recent years, it is necessary to look at this new industry with a new eye. The wallpaper industry is still in its infancy. The promotion and promotion of consumers and the improvement of the image of the wallpaper industry in the minds of consumers are all important issues for the wallpaper industry.