The 2015 International Consumer Electronics Show (CES) will kick off in Las Vegas, USA, from January 6th to 9th, local time. The exhibition is the world's largest and most influential electronic technology exhibition, which is a trend indicator in the field of electronic technology. Every year, CES attracts countless manufacturers to come to the exhibition, and a variety of new products are emerging one after another. What are the highlights of this year's CES?
UAV new ecology is emerging
At last year's CES, a drone manufacturer called Parrot was very popular, and they opened up two regional performance drones. With the wonderful performances, they also won the "Best of CES 2014", "Best Performance Award" and other awards. After a year of development, more manufacturers have joined the R&D application team, and I believe that this year's CES drone will become a highlight.
In the global market, Amazon is developing a drone delivery express logistics system. Other logistics companies are also following up. The drone technology will achieve rapid development this year. At that time, the drone will become a technological innovation stage after the automobile. It is believed that there will be many new applications, and the application ecosystem of the drone will also be formed. .
Self-driving car into focus
In the eyes of automakers, CES is no longer a small-scale test for technology products. Like traditional consumer electronics giants such as Samsung and Sony, they will fully participate in CES. This year, automakers will clearly focus on autonomous driving, and Audi and Lexus demonstrated this at CES 2013. Next week, it is expected that a number of automakers will announce new developments in autonomous driving technology.
The near-term technology that the automotive industry is currently focusing on is mainly the concept of “connected carsâ€. Almost all car manufacturers are studying how to integrate smart phones and high-speed wireless data networks into car center consoles. Apple announced the combination of iOS and cars last year, stimulating the development of this field. At this year's CES show, consumers are expected to try out smart cars with Google Android Auto or Apple CarPlay technology.
Wearable technology is mainstream
Any product around us can't escape the embarrassment of consumer electronics manufacturers. Products such as Google Glass, Pebble Smart Watches and NikeFuelband Bracelets are leading the trend in 2014, and more and more companies are launching wearable computing devices, but wearable technology also needs to work hard to attract comfort and fashion. To the average consumer. This year's CES may have some heavyweight cooperation in technology and fashion.
According to CCS Insight's forecast, this year's smartwatch and fitness wristband shipments will exceed 50 million. CES is undoubtedly the best platform and timing to showcase wearable technology. I believe that any mainstream manufacturers will not be absent. This year's fashion trend is wristbands or smart glasses, fitness trackers, and you can watch the leopard at the show.
Mobile phone no heavy product release
If you know CES in previous years, you will know that this is not a mobile-led exhibition. Most of the exhibitors released before the show are mainly smart home products. According to the situation in previous years, this exhibition in Las Vegas in the United States has always been the protagonist of local American manufacturers, and few non-US manufacturers have released heavy new products in CES.
LG has previously released a curved screen phone called LG G Flex. Not only does the curved screen look new, but the automatic repair technology on the back is also a big selling point. LG is likely to release LG G Flex 2 in this year's CES, but the screen will be smaller than the previous generation, which will be greatly improved compared to the previous generation, but the automatic repair technology of the rear shell will continue to be retained.
The TV industry fully embraces the 4K era
In the past few years, 4K TV has always emphasized the visual experience - four times the resolution of traditional TV, but the high price and limited 4K content have suppressed consumer demand. However, the market is changing.
What deserves attention this year is how the TV industry can overcome the above obstacles and accelerate the growth of 4K TV. TV manufacturers have been shifting their manufacturing capacity and “being a full bet†on the 4K TV market opportunity, which has helped reduce the production costs of 4K TVs. We expect more and more price-competitive TV sets to appear in the market.
However, although TV manufacturers are betting on this market in full, 4K content is still lacking. In order to address consumer demand for more content, companies may announce how to use the new software platform to manage, deliver and commercialize digital video services at CES. We expect to hear more about how to plan to meet the content needs of new hardware and streaming services.
Tablet phone grows super tablet
One of the core products of the Internet of Things is the smartphone. From the past history, CES has always been a smaller, thinner and lighter smartphone publishing platform. But CES 2015 will reverse this trend and move to larger-sized handheld devices. This trend will be most evident in the fast-growing "flat-panel phone" market.
Tablet phones combine the power of traditional smartphones and tablets, with screen sizes ranging from 5 inches to 7 inches, between the size of a smartphone and a tablet.
Tablet phones are popular as more and more consumers like to view photos, watch videos and movies, and play games on large screens. In order to meet the consumption needs of rich media and immersive content, tablet phones are expected to focus on the upgrade of screen resolution and quality in the future.
Wireless charging standard dispute
This year's Las Vegas will also be the battleground for wireless charging technology standards, which has affected the launch of new devices. There are currently three organizations in the field of wireless charging technology: the Wireless Power Consortium, the Power Matters Alliance, and the Alliance for Wireless Power. They are all trying to make their technology an industry standard.
"The growth rate of the wireless charging market has been hampered by industry standards," said John Perzow, vice president of the Wireless Charging Alliance.
Sujata Neidig, Freescale's marketing manager, said that even without the competition from these three parties, 2015 will not belong to the wireless charging technology industry. She said that Freescale's chips will be used in wireless charging systems. The wireless charging system is not expected to be available to consumers until the second half of 2015, and may be more widely available in 2016.
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