China's hardware market industry standard development analysis

The rapid development of hardware industry, many hardware companies can find their own development base in the market environment, and continue to develop new products, innovative management models, and thus achieved a good market response. However, it can not be ignored. At the same time, it also brings a lot of problems at the same time. It has caused no small impact on the development of the hardware industry. Loss of industry standards is of course a major objective reason. This is inevitable in the development of each industry. But who really needs to work hard in the formation of hardware industry norms?

Excellent results for e-commerce providers

According to the analysis report on the status quo and investment strategy of China’s hardware tools industry, with the rapid development of e-commerce in the home industry, hardware companies have long been involved in e-commerce, and more and more consumers are more willing to go online. Choose hardware styles, ask for hardware prices, and enjoy a convenient shopping experience. However, the hardware e-commerce business is still in the "puberty period" and shows more or less incompatibility in the e-commerce environment. Hardware consumers are not as easy as the enterprise imagines. They are not very clear about the reality of “three-point products, seven-point installations and after-sales” of hardware products, so the major consumer rights protection forums or media purchase hardware online and produce shipping. Problems such as installation and after-sales complaints abound, and this “what should we look for after-sales after-sales protection for online hardware?” For a time, the hardware e-commerce business was in trouble.

Discounts and surging tides

In addition to this discount promotion, in the hardware market can always smell the smoke of the price war. Just like this “Jin 9′′ promotion season, hardware companies or e-commerce companies have slammed their efforts to create a sales climax around the Mid-Autumn Festival. It also entered the white-hot stage. In addition to price reductions, discounts, discounts, and other conventional promotional methods, there are still "sample promotions" in the hardware market, and many consumers are ready to make a move. However, promotional hardware is equally worrying, not only enjoying the price discount, more discounts on after-sales service, which is the so-called market rules "low-priced goods after sales." For the discounted hardware, merchants often refuse to replace or repair the excuse of “after-sales responsibility” on the grounds that “special goods will not be returned”. First, "price increase after price," "points to cash back," "buy to send" and other means are endless. In fact, in the eyes of more consumers, all kinds of fancy promotions are not as effective as cash reductions. Special offers are just a sign that is often used. At the same time, in this low-cost gimmick, does the hardware company really have a good quality?

How can genuine and fake environmental protection war pay for healthy homes?

One of the online shopping hardware is quick and easy, and the second is low-cost concessions. The hardware products in the sales season are also tempted by the same price, but the concern for hardware, health and environmental protection standards is the pursuit of more rational consumers. Excessive formaldehyde is still a major problem that cannot be ignored in the hardware industry. Many hardware products do not have environmental protection grades and formaldehyde emissions are circulated in the market. “Formaldehyde Doors” are frequently sent out, and the road to environmental protection in the hardware industry has been difficult. Not only hardware plates need to use environmentally friendly products, but also in the production process to ensure that formaldehyde does not exceed the standard, which fundamentally increases the cost, and environmental protection hardware is therefore several times more expensive than ordinary hardware. The economically affluent consumers will naturally “contribute” to the environmental protection hardware, but there are still more consumers who may not be able to afford the high “health” fees. What’s more, the hardware sold on the market is truly environmentally friendly. There is no standard for fake environmental protection. Judging from the current situation, whether the hardware industry can stand out in the green home still depends on whether the corporate responsibility is strong or not.

The ever-changing hardware market, prices and products are the two most important diseases for consumers. Although the development of the hardware industry tends to flourish, the existing problems are not small. It is imperative to actively regulate and regulate in order to achieve a healthy and orderly development. “Low-cost, low-price” and “pay for environmental protection first” have laid down hidden dangers for the development of the industry. Hardware companies should strengthen self-discipline, presuppose industry standards, regulate the promotion of advertising information and management, and conduct orderly production. Sales, competition.