China's door and window industry has entered a new era from the traditional industry, and gradually entered the "post-modern". In this era of rapid development, it can be said that it is an era of good or worst times. On the one hand, modern consumption has entered the era of all-people consumption. People from all walks of life are consuming it. On the other hand, the increase in the number of products produced and the variety of types of goods allow consumers to enter barriers to choice. Such low-value-added, labor-intensive doors and windows enterprises will face crisis and transition. In the next few years, the consumption trends of the door and window industry will generally develop in these five directions.
The emergence of low-carbon products
With the deepening of people’s understanding of environmental protection, low-carbon has infiltrated into every corner of the society and even became a way of life. If doors and windows enterprises are not to be thrown away from the industry, they must adapt to and follow such a trend.
The rise of healthy consumption
Affected by some adverse events, consumers' attention to health has risen sharply. They prefer natural and environmentally friendly products. The establishment of a healthy and environmentally friendly brand image for doors and windows companies will bring more market opportunities to products.
Consumers enter the era of full participation
Today's consumers, regardless of whether they consume or not consume consumer products, must comment on them. Consumers are no longer in a passive position. They want to be able to talk to companies at any time, and they do not believe in authority. They also believe in intuition and word of mouth. This indicates that the era of production and marketing has become a reality. arrival.
The rise of female consumer power
According to statistics, women’s income has grown significantly over the past two decades. In addition, this increase is accelerating due to the advancement of women in education. According to the statistics of China's third census, women account for 48.7% of China's population, of which middle-aged and young women aged 20-50, who have strong spending power and have a large impact on consumption, account for about 21% of the total population. At the same time, surveys have shown that women often act as the ''Chief Purchasing Officer'' role in the family. Especially in the household products and other links, the wife plays a leading role.
All citizens participate in the era of consumption
Today's consumers, regardless of whether they consume or not consume consumer products, must comment on them. Consumers are no longer in a passive position. They want to be able to talk to companies at any time, and they do not believe in authority. They also believe in intuition and word of mouth. This indicates that the era of production and marketing has become a reality. arrival.
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