User experience is the concept that has emerged in the Internet in recent years. It is a purely subjective experience created during the use of products by users. User experience refers to innovative applications and aesthetic value, and is based on the user's supremacy. Due to the economic development and the popularity of the Internet, the user experience began to become the mainstream of the market, and those manufacturers who are producing products with shelves are not so popular. Here, we must first clarify a concept. What is a user? Users are different from customers. Many companies confuse customers and users. This is very wrong.
Customers are divided into consumer customers, B2B customers, distributors, agents, internal customers, etc., with a wide range, and users refer to users of certain technologies, products, services, and people using certain products. Customers and users do not include each other, but there is overlap. In the future business community, the final value of the enterprise is still the product, and the user experience determines the value of the product. Therefore, the floor company should also focus on the user.
So what is the ultimate user experience?
First of all, for example, in the preface written by Zhou Hongyi for "Anywhere: Bezos and Amazonian Times," he pointed out in an article published in the Wall Street Journal "Amazon's most powerful weapon - Bezos' paranoia." The author of the article mentioned that he purchased a $13 sweatpants on Amazon.com, and found that the pants were too large to be removed after arrival. As a result, he received an important message from Amazon: As an important customer, he can get a refund without returning this sweatpants. In other words, after assessing the importance of the customer and assessing that the cost of the return may exceed the value of this sweatpants, Amazon decided to let the customer take a sweatpants.
Xiao Bian believes that this example can make a lot of e-commerce businesses shame. What kind of realm Amazon will do with user experience can be seen here. Analysis of this example, you can find two points, one is that Amazon has a thorough understanding of the user's information, and an analysis of the user's basic information, the second is to enhance the user experience in the principle of the user first, in a seemingly free or even loss form Gained word-of-mouth and long-term benefits. Have to say this is the ultimate user experience.
What the floor companies lack most now is also the concept of long-term vision and user-oriented. The era of making quick money is gone forever. Only the products are deeply ploughed and the user's mental and behavioral habits are carefully explored to maximize the user experience. Will get praise in the younger consumer groups. Perhaps the most important thing for a floor company to change is that it sells only products, but it should be amended to sell not only products, but services. As long as users are using products, enterprises should Be responsible for.
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