Chinese companies lock the Brazilian sanitary market

In response to the lack of growth in Europe and the United States, more and more domestic sanitary ware companies have turned their attention to buyers in emerging markets such as Eastern Europe and South America. According to market research and research, Brazil will host the World Cup in 2014 and the 2016 Olympic Games will also be held in Brazil. It can be expected that Brazil’s purchasing needs will increase significantly in the next few years; after Russia’s accession to the WTO last year, its tariffs have decreased by 2.2 percentage points. This information is very beneficial to Chinese companies.

January 6th report: The development of the South American market by Chinese sanitary companies has become an important road for overseas development. Brazil is the largest cake in South America. If China's sanitary ware companies can achieve good development in Brazil, then the market here is not just Brazil, including surrounding Argentina, Peru and other countries will also become targets for Chinese companies. In particular, Brazil will have two world feasts in the next few years. If Chinese companies can grasp these two opportunities, then it is very likely that they will become the world-renowned sanitary brand enterprises.

It is reported that Brazil has a so-called accelerated economic plan. Part of it is to build houses for low- and middle-income people. There must be bathroom products in the house and kitchen and toilet products. The World Cup in 2014 involved 12 cities. In these 12 cities, the investment in new hotels is US$1 billion. In Rio, one city has to build 30 hotels and 30,000 rooms. It also needs sanitary products.

There is the 2016 Olympic Games. The Rio de Janeiro state government has invested more than 60 billion, of which 200 million is for new sports stadiums, 450 million for athletes' villages, and 45 million for tennis centers. Where does the money come from? The government needs to invest, private companies need to invest, Brazil has a more popular PPP model, which is that the government and private companies invest together and operate together. A simple way is when Brazil's big corporate groups are private enterprises. These private enterprise groups get the project. You can be their partner or their subcontractor or their supplier. This platform is very big.

When it comes to sanitary ware, Brazil’s protection of consumers is very strict. Brazilians do business in culture or customs, and they pay attention to long-term cooperation. They do not send an e-mail to have an order. Your team must have someone there for a long time, establish a long-term partnership, and then you have a good after-sales service. The concept of Brazilian nationality is only reflected on the course. The Olympics have won the gold medal. When the football wins the championship, they run across the street with the flag. After that, they say which state I am, because their preferential policy is determined by the state. Follow-up to know where my partner is, where he is going to radiate.

In 2014, Brazil will host the world's most concerned sporting event football World Cup. It will surely detonate all the people in Brazil. Everyone knows that Brazilians will basically play football, like Mourinho and Elkson in Guangzhou Evergrande. It is from Brazil. The Olympic Games in 2016 is a global concern, so if Chinese sanitary ware companies can use the two feasts to showcase their sanitary ware products to the world and carry out a perfect promotion, like Wuliangye, it used to successfully use the Olympic Games to make itself known to the world. As far as I know, the names of Chinese companies will be recognized by the world. Therefore, at present, Chinese sanitary ware companies must make preparations in two aspects. One is to research high-end sanitary ware products, and the other is of course to prepare for entering the Brazilian sanitary ware market.

Xiao Bian learned that although the traditional sanitary ware market was chilling, orders from emerging markets still made some good factories profitable. However, some small factories do not have a stable customer base. Under the dual pressure of the traditional market sluggishness and rising production costs, they can only adopt a non-starting approach to protect themselves. Enterprises lacking channels and brand awareness will encounter great difficulties in opening up emerging markets. If you want to develop new markets, you will need to obtain information through multiple channels. You can ask local Chinese to directly meet with local buyers. , improve the success rate and efficiency of the signing.