Due to the unique nature of custom-built building materials, sales volume in the home market has greatly increased in recent years, and in particular, wooden doors have become customized products that consumers will be involved in. However, the long custom-made and relatively immature industry system of customized products also caused a lot of consumer complaints, because many incidents that cannot be coordinated due to the demand for returning goods have occurred from time to time.
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Due to the unique nature of custom-built building materials, sales volume in the home market has greatly increased in recent years, and in particular, wooden doors have become customized products that consumers will be involved in. However, the long custom-made and relatively immature industry systems for customized products have also caused a lot of consumer complaints, because of the uncoordinated incidents caused by requests for returns, why does it take a long time to order wooden doors? The custom cycle? What issues need attention in the selection and decoration of wooden doors and the rights and responsibilities? The reporter visited the wooden door manufacturer to find answers for consumers.
Consumer Concerns 1: Why Custom Wood Doors Have Long Cycles
Wooden door salesman explained that the reason for the long custom of the wooden door was that when consumers started to choose the wooden door and they were finished installing it, they had to go through the tedious steps that were different from ordinary furniture and other building materials. The general process is that after the consumer has come to the store to look for a good style and determine a good price, it is measured by the staff at the door. After that, the style and size of the wooden door are reported to the wooden door production plant and the production of the wooden door begins. And the production of wooden doors has to go through the basic wooden processing, painting, inspection, packaging, logistics and other steps, from the next single to the end of the installation is completed, the basic time is about 28 days to a month, and the shortage of construction workers caused by the sales season It is also another reason that affects the custom cycle.
On the other hand, the order of wooden doors has a direct relationship with the weather. Customizing wooden doors during this time period in winter, the degree of drying is relatively weak, which will directly lead to an extension of the wooden door construction period. According to Wang Jian, deputy director of the Caesarsmen’s wooden door production plant, the processes of various manufacturers are different, but for the painting of wood doors, the general number of paintings is 9 layers, and each layer can be fully dried after a minimum of 24 hours. It takes about 10 days for the winter to completely dry the 9th floor and it takes about 10 to 8 days in the summer. In addition to other processing and inspection processes, the production of a custom wooden door takes about 20 days. As for other reasons, such as the existence of doorway measurements in the consumer's home, errors, temporary exchanges, etc., all require additional calculation time.
Consumer Concerns 2: How to Reconcile Rights and Responsibilities
The wooden door industry has a wide range of credit issues such as delayed delivery. “This is related to the fact that the overall industry of the wooden door industry is relatively immature,†said Zhang Zhihu, deputy chief of TATA wooden doors. Businesses often find it difficult to control the production process. Therefore, consumers are reminded to try their best to use brands that have a guaranteed production period to ensure service quality. On the issue of delivery time, the chief of the king of Caesar's wooden door production plant said: In order to protect the interests of consumers, most of the well-known brands now have signed agreements with consumers on purchase procedures, guaranteeing orders from delivery to delivery. The renovation time is between 30 to 35 days in the city and 35 to 40 days in the city. After this period, consumers should be compensated accordingly.
In response to the difficulty of returning customized products as reflected by consumers, Mr. Zhang believes that the reason why consumers ask for a return is the quality of the wooden door itself. This is a problem that can be solved for the business. This includes the business door. Maintenance, replacement, and even redo, and specific to return, because of the special nature of custom-made building materials, return of goods will cause unnecessary waste of resources and product accumulation. If because of some compensatory defects, consumers demand a return, it is unlikely for the merchant to give a return. “Unless it reaches a non-negotiable status,†Zhang added: “If the business’s service can't keep up, it leads to consumption. The wooden door could not be used at all and the manufacturer did not follow up. In this case, the merchant should give a return."
Consumer Concerns 3: How to Arrange Optional Purchase Time
Understand the problem of the ordering cycle and related rights and powers of wooden doors. Consumers should more reasonably arrange the time for purchasing and ordering wooden doors. According to the director of the company, consumers can make various choices after getting a renovation plan for the key. After the foreman has settled in the decoration and determined the size of the floor and the wall tiles, the door opening can be made in about five days. During the five-day period of measurement, consumers should understand and select the types of wooden doors as much as possible. TATA's general manager Zhang also suggested that after the design of the renovation plan is finalized, he will begin to act and select and determine the doors as soon as possible. Style and type, wooden door is one of the most basic links in home decoration, and the decoration of ceramic tile and wallpaper floor should be carried out as much as possible.
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