With the steady improvement of the living standards of the people at home, following the art ceramics, architectural ceramics and sanitary ceramics, daily-use ceramics, mainly tea sets and tableware, are gradually becoming the mainstream of consumption in China.
In China, in the coming decades, urban and rural development will accelerate, people's living standards will be comprehensively improved, the realization of a well-off goal, people's demand for ceramics will continue to increase, and daily-use ceramics will become more and more collectible. As people's demand for quality of life increases, the demand for ceramics such as tea sets and tableware also tends to be personalized. The quality of daily-use ceramic culture is getting higher and higher, and it is constantly being updated in the absorption of national folk culture. At present, the demand for special ceramics such as weddings, festivals, and hotels has become more prosperous.
With the integration of the world economy, foreign ceramic products have begun to enter in large numbers, gradually forming foreign products mainly in medium and high-grade ceramics, and China's market structure dominated by medium and low-end products. Chen Si, the founder of the New Ceramic Culture Research and Development Center and chairman of Tangshan Ceramics Co., Ltd., said that high-grade daily-use ceramics have strict requirements for ceramic technology, technology and design, unlike art ceramics, which are mainly based on appreciation. With ceramics appreciation and practicality, Chinese enterprises should interpret ceramic culture with new ideas on the basis of inheriting traditional ceramic culture, so that they can integrate modern aesthetic elements and be able to adapt to modern social fashion and life.
Experts said that although China is the birthplace of ceramics, it is behind Europe in the research and development, production and brand promotion of daily-use ceramic products. The brand awareness is not strong, the ceramic connotation is thin, and there is no cultural support.
China is a major producer of ceramics in the world, and ceramic production has ranked first in the world for eight consecutive years. In recent years, due to the sharp rise in raw materials and oil prices, the export sector has been hampered by anti-dumping and technical barriers, and the ceramic industry is at a crossroads of development. According to the Ministry of Commerce, among the 3,468 ceramic export enterprises in Guangdong, less than 1% of the manufacturers with an annual export value of more than 10 million US dollars, China's ceramic industry is in urgent need of transformation.
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