On November 30th, ZTE and Jingdong held a smart door lock crowdfunding conference at the Jingdong headquarters of the Yizhuang Economic Development Zone in Beijing. At the press conference, Gao Zheng, the person in charge of Jingdong Crowdfunding, gave a speech to introduce the relevant situation of Jingdong Crowdfunding. Then, Tian Bo, General Manager of ZTE Intelligent Home, introduced the cooperation process and related stories of ZTE and Jingdong Crowdfunding, Director of ZTE Smart Home Products. Peng Kai explained in detail the functions and features of ZTE's intelligent door locks. Finally, ZTE and JD crowdfunding held a signing ceremony on strategic cooperation. The cross-disciplinary cooperation between the two parties aims to create a model of intelligent door locks for the Internet, providing users with a new and intimate experience of smart homes, and jointly promoting the popularization of smart homes in China.
It is reported that Jingdong Crowdfunding, as the largest crowdfunding platform in China, is committed to creating a crowdfunding platform with low thresholds, novelty and fun, and a sense of real participation among all people. In the whole project crowdfunding stage, investors can work with fundraisers in product design. Production, pricing and other links to establish deep interaction. In this strategic cooperation, the two sides reached consensus on various aspects. In addition to ZTE's recommendation of intelligent hardware products such as smart door locks, Jingdong crowdfunding opened ZTE's smart door lock zone and provided regular cooperation with brand exposure resources. The two sides will use smart door lock crowdfunding as an opportunity to develop multi-faceted and multi-level deep cooperation. As we all know, ZTE has strong R&D capabilities in smart home hardware and technology, while Jingdong Qiang has a natural complementarity in sales and platform resources. In this cooperation, the two parties will use their respective advantages to explore and work together on products, channels and marketing to jointly arrange smart homes.
It is worth mentioning that this conference also promoted the in-depth cooperation between ZTE Smart Home and Jingdong Crowdfunding. It is reported that the cooperation will start from the entrepreneurial training, venture capital, entrepreneurial ecology, provide support for the start-ups in the four major links of brand, marketing, operation and finance, and create a new generation of entrepreneurs and start-up brands to jointly promote the innovative development of the smart home market. . It is the specific practice of “open†and “integration†strategies proposed by ZTE not long ago to cultivate potential new startups.
As early as September 2016, ZTE held a smart home strategy conference and proposed a smart home strategy of “single product, open and integratedâ€. The core idea is to achieve breakthroughs in product products, product and industry influence based on single product accumulation, attract developers and eco-chain partners, or foster more potential eco-chain partners through investment incubation. Work together to create a smart home ecosystem. Thus complete the single product to open, open to integration, and then to the closed loop of the single product. In this cooperation, whether it is Jingdong or a startup, in a sense, it is ZTE’s “ecological chain partnerâ€, which will help ZTE promote its smart door locks and other smart home products to further promote The benign development of the entire smart home industry.
At the press conference, ZTE Smart Door Lock is the core, and its functions and selling points will be explained for a long time. According to the press conference, ZTE Smart Door Lock is one of the three core products of ZTE Smart Home. It adheres to ZTE's advantages in R&D strength, and many functions and technologies are in the leading position in the industry. The intelligent door lock innovation integrates four kinds of unlocking methods such as live fingerprint, password, magnetic card and key, and can be combined in two pairs, which solves many pain points such as the traditional door lock easily forgetting the key, the trouble with the key, and the low security level. The conference emphasized that the fingerprint function uses the top supplier Swedish FPC bio-in-vivo fingerprint sensor, which not only recognizes sensitive and fast, but also eliminates fingerprint cloning and truly realizes bank-level security protection. In addition, in the identification step, the ZTE smart door lock is also humanizedly subtracted. Different from the traditional fingerprint lock, the two steps of “activation-unlocking†are required, and the ZTE can be unlocked with only one touch.
In the material and structure of the lock body, the conference also focused on the presentation. The lock body is not only unique in design, but also has many technical patents such as anti-saw, anti-collision, windproof and anti-mite. It is “solid and indestructible†in terms of safety. In addition, in the "technical opening" of anti-thief, ZTE smart door lock is equipped with super B lock core, anti-technology open for more than 270 minutes, far more than 1 minute of A-class lock cylinder (developer's traditional door lock) and B-class For 5 minutes, the professional thief is helpless.
ZTE's smart door lock is too strong, the thief can't break into the door, but what if the window is coming in? Presumably this is a problem that most users will think of. At this point, ZTE's smart home is well thought out, and it also made special emphasis on the press conference: buy ZTE smart door locks, and donate a free insurance covered by China People's Property Insurance and Huaan Insurance, covering theft, housing, and ancillary facilities. Five guarantees of decoration, interior decoration and indoor property, each user's insurance amount is as high as 1 million yuan. It should be emphasized that this insurance is exclusively developed by ZTE, and different from other manufacturers, it is necessary to pay for the product quality problem. ZTE can also enjoy the corresponding compensation for theft caused by non-product quality problems. right.
As the entrance to the family, the door lock is the most important physical "opening key", reaching the popularity rate of "as long as there is a home with a door lock", and the frequency of use is very high. This is one of the important reasons why ZTE listed smart door locks as the three core items in the smart home strategy conference in September 2016. It is also an important prerequisite for ZTE to cooperate with Jingdong to create explosives. Based on the “single product, open, and integrated†smart home strategy, ZTE has seized the potential of “smart†in the “single productâ€. In terms of “opening†and “integrationâ€, it is with JD and JD. Crowdfunding has formed a tacit understanding, integrating the advantages and resources of both parties to help the development of smart door lock products and services. This strong alliance will bring consumers excellent smart door locks, and will also create a model of Internet smart door locks for other manufacturers to promote the development of the entire industry. It is reported that both parties have reached an agreement on the 2017 sales target. This means that the “smart routers†and “smart camerasâ€, which are the core products of ZTE, will also be promoted and sold through Jingdong Mall, and will cooperate with Jingdong Intelligent in product design, promotion and sales. The smart home market creates a more comfortable and convenient smart home life experience for consumers.
All kinds of functions and technologies show that ZTE has made great efforts in the security and humanization of smart door locks. This is also an important weight that promotes Jingdong's cooperation with it and is willing to build a model of door locks. As an important part of the strategic cooperation between the two parties, the crowdfunding of ZTE's smart door locks has been grandly opened on the Jingdong crowdfunding platform as early as 10:00 on November 22. Up to now, it has raised tens of millions of funds and reached a target of 1073%. In the face of proud results, this crowdfunding conference is more like a celebration feast. The exciting thing is that this crowdfunding activity has been around for a while, and the above figures will continue to refresh. Consumers in the remaining crowdfunding time, 1999 yuan can get a smart door lock with a market price of 2,999 yuan, there are many ways to get a free opportunity, ZTE is to provide free home installation, three-year warranty, 1 million insurance, etc. After sales service. Interested friends, may wish to go to the start, the opportunity not to be missed!
Crowdfunding address: https://z.jd.com/project_details.action?projectId=69867
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