This kind of good news has come more recently. Although several other companies do not have specific digital support, they all clearly reveal that the supply of enterprises is not keeping up. There may be two reasons for this. First, sales have indeed increased significantly year-on-year. Second, production has been reduced in the first half of this year, and it is not enough now. But no matter which one, it proves that the market is picking up, at least the market of some companies is recovering - and in the middle of the year, "frost snow" is widespread. Interestingly, the other two people's "Nirvana" provides a richer footnote for the market recovery.
One is the Shao Lei of the Grand Emperor. In June of this year, there was a rumor that there was a problem with the Granite capital chain. In August and September, it was reported that the factory had been completely shut down. This month, Grand Emperor suddenly held a press conference in Shenzhen, announcing a successful financing of 30 million yuan. The black horse in the Chinese sofa field is back!
The second is Chen Mingzhou, who has been a good old man. Chen Mingzhou, who once led the trend of furniture chain stores, in the stock market shock last year, suddenly gave up the position of a hundred-year-old shareholder, the dream of the former home chain empire was broken. However, on October 22, Chen Mingzhou’s “OK Butler†home life member store was launched on a high-profile basis with a total investment of 1 billion yuan to build an F2C e-commerce platform. In the early days, household items were mainly used. It is foreseeable that home furniture products will be introduced later. These two "resurrection" cases, the final success or not can not be judged lightly, but the reason why the Grand Emperor can be able to get the funds, Chen Mingzhou can re-enter the rivers and lakes, and the home market has always been optimistic about capital. In other words, the cake is still so big, there are still many people who want to eat, there is nothing to do.
From the perspective of the big picture, the macro economy is indeed getting better – as long as we don’t focus our eyes on the volume of new homes. The latest statistics show that in September this year, the national industrial enterprises above designated size achieved a profit of 464.3 billion yuan, a year-on-year increase of 7.8%. This is the first time since April this year that industrial enterprises above designated size achieved a year-on-year growth in profit growth. It is still unclear how much the warming of this macro-environment will bring much benefit to the furniture market. However, one thing is certain. The supply and demand relationship in the furniture market has not undergone a fundamental reversal. The "three surpluses" situation of overcapacity, over-sized shopping malls and over-brands is still widespread. This means that shuffling is far from over, and good is getting better, and worse is worse.
The situation in the furniture market is likely to be staged next year.
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