Specifically, at the press conference held by Hammer Technology, in addition to the nuts 3 and air purifier products, the joint advantage technology introduced three versions of smart door locks, all with fingerprints, swipe ID cards, face recognition, Sound control and other functions, and equipped with a C-class safety lock cylinder. Advantage Technology is the latest startup project of former Huawei glory president and former Cool CEO Liu Jiangfeng. The main business is smart lock, and will enter the smart home industry as an entry point. At the same time, the two companies chose product cooperation at the same time, hammer technology CEO Luo Yonghao also responded that although the hammer is involved in smart door locks and other single-category smart home products, but does not intend to deepen the system-level smart home.
Two days after the hammer technology conference, Nubia brought the "small steel gun" Z18mini to Beijing, and also brought a smarter door lock at a lower price. It is understood that Nubia's smart lock has been "released" at the World Mobile Communications Conference held in February. It has built-in financial-grade encryption chip and super-B-class zinc alloy lock body, supporting passwords, fingerprints, smart cards, Five unlock modes for the key and mobile phone remote. Different from the hammer technology plan, Nubia will further cooperate with partners in the mode of providing a full set of intelligent interconnection solutions, and launch more smart home products in the fields of smart home and smart city.
For smart door locks, some insiders told China Business Daily that the profit margin of this part is extremely large, even several times higher than that of mobile phones. From the perspective of long-term development, especially for the mobile phone manufacturers of the second and third echelons, the market share has been squeezed, and the smart home market with great potential has become a new “breakthroughâ€.
With the maturity of technology, the penetration rate of smart homes in China will accelerate, and the market scale is very large. The data shows that the size of China's smart home market reached 90.8 billion yuan last year, and the compound growth rate from 2017 to 2021 is about 48.12%. In 2021, the market size will reach 436.9 billion yuan. With the expansion of Internet companies, home appliance companies and retail enterprises into the smart home field, technology companies represented by mobile phone manufacturers are regarded as the most powerful "food eater" in the field.
Huawei, the domestic mobile phone "big brother", naturally did not miss this opportunity. In the recent release of the P20 national version of Huawei, not only the display of mobile phone products, but also the smart home ecosystem chain based on Hil ink for the first time as a display part. According to Huawei's latest public plan, it will use Hil ink as the core intelligent life strategy, and hopes to reach tens of billions of dollars through Hil ink appliances within three years. In addition to smart phones, smart homes will become one of the core of Huawei's consumer business.
Independent IT and telecommunications analyst Fu Liang once told reporters that in the face of the upcoming 5G wave, smart phones are not necessarily the best "players", and the Internet of Things, auto-driving and other fields will also benefit a lot. In other words, smart home as a field closely related to the Internet of Things, the prospects are not to be underestimated. For mobile phone manufacturers, the layout of smart homes is on the one hand to keep up with the trend, looking for new ways to nugget. On the other hand, in the less optimistic market of smart phones, for those manufacturers whose living space is oppressed, accelerating the entry of smart homes can seize the opportunity of development on another track.
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