Home market gold nine silver spurt growth or will bid farewell to rational development will be the mainstream

[price] price war or will aggravate profit decline "In August, the market share of antique bricks rose faster, the bathroom market is also sold. However, behind the increase in market sales, is the price of lethality." There are ceramic dealers Analysts told reporters that in order to achieve the manufacturers' sales targets in the second half of the year, it is not ruled out that some brands will use price warfare as a weapon to ensure that they will take market share.

It is understood that many distributors are now applying for special preferential policies to manufacturers and setting up promotional programs for the National Day holiday. Actually, the market director Wang Fengyu disclosed that from the previous 8 months of price trends, the price of the National Day holiday will only be lower than usual. At present, almost all brands in the market are promoting sales, and the categories involved also cover various market segments. Zhengzhou Liao home network Li Bao cabinet, Debao · Sikeman, Han Li cabinets, Huayi sanitary ware and other brand businesses have further expanded the scope of the recent preferential. The price reduction promotion of the vast majority of products is no longer a “little trick”, and the discounts are often over a thousand dollars, and individual brands break the price bottom line.

“The performance in September and October is very important to us.” In the interview, more than one CEO said that they are prepared to launch multiple promotions in succession in the next month, hoping to further stimulate sales growth. . "Now a lot of peers, including manufacturers, are meeting to study countermeasures." Shi Fuquan, general manager of Champions Tile, analyzed that if the sales period of Jin Jiuyin 10 has not yet been exceeded, then the sales target for the whole year is basically hopeless, in order to increase sales at the end of the sprint, In the remaining months of the year, manufacturers will spare no effort to promote sales, and market prices may further decline. Dealers generally believe that businesses will seize this time node in the second half of this year.

[New Products] New Products Launch Struggle to Stir the Market In addition to different marketing activities in terms of prices and forms, new products and new processes are also being fully utilized by manufacturers, hoping to take this opportunity to stimulate consumers' attention. With the introduction of a number of new products, the market has gained a lot of points while winning a certain market eye. For promotional activities, new products enter the market faster.

Stainless steel faucets and sinks have overwhelmed people's habits of using copper-containing faucets; more functions of smart bathrooms have been developed to provide human comfort and experience; new design of cabinets and new surface materials have also become more pleasing, and many new faces have been created. Let the consumers on the market dizzify.

The design of Chinese-style furniture is closer to life. Solid wood furniture is gradually improving. The approximate amount of furniture in Europe and the United States begins to be close to the usage habits of the Chinese people and the proportion has been reduced. The antique bricks represented by mango tiles are closer to the market, not only for product research, but also for decoration combinations and research and development. Helan Ceiling has independently invested in the R&D of the factory and has continuously launched new integrated products to enter the high-end market and stir the market structure. The window of Figaro's wallpaper has been replaced every season. It is a timely response to the market and it also shows its enthusiasm for the market.

However, there are some immaturities of new series of products that people should consider more when purchasing. For example, the concept and functional extension of mattresses have been gradually expanded, and latex mattresses that cost 10,000 yuan or 100,000 yuan at one time have attracted too many people's attention. However, people in the industry also pointed out that the material quality of latex products is very different and the material quality is too poor. Stinking, affecting human health, these products must pay more attention when purchasing, brand-based consumption. The main massage or electric part of the function, it must be strictly tested by the scientific engineering mechanics, in line with physical health. Analysts from Zhengzhou Liaozhai.com have said that in the past two years, home-based companies have begun to attach importance to and increase research and development efforts. The emergence of numerous new products has accelerated market competition and increased market uncertainty. Enterprises should be wary of new products being listed and they must be involved in the whirlpool of “changing prices at low prices” so that consumers will not feel the market heat and technological content of new products.

[Confidence] Most dealers are optimistic about the report of Jin Jiuyin 10 reporters learned that most dealers are optimistic about the market development trend in the second half of the year. Pan Yongsheng, general manager of Qingdao Yimu, introduced that Qingdao Yimu Home has been through the system integration and continuous improvement, and launched the home environment overall solution in the industry, so that the real owners can achieve the ultimate home improvement overall solution, ending the patchwork era and will be a comfortable and living state of life. In the design, realizing the integration and acquisition from the design, material selection, project implementation, furniture, interior doors, cloakroom, lamps, accessories, smart home and other home environment components to achieve the home environment as a whole solution. In addition, on the 15th of September, the "Celebrating a Double Festival with a Fortune" campaign was launched ahead of schedule and a series of benefits were introduced: Going back to the old customers to go home, the current limited edition of out-of-print products, the direct supply of new products, and the overall home improvement financial profit Win-win. Yao Menghai, chairman of Yilibao Cabinet, stated that in August, the store sales increased significantly from June to July. For the second half of the year, Yao Menghai believes that sales will increase relative to the first half of the year. First, September and October will be the traditional sales season, and second, the impulse at the end of the year. Each major brand will inevitably win the market share by price. Zheng Qichaonet Helan ceiling chairman Qi Xifeng told reporters that sales in the first 10 days of September rose about 20% from the same period in August. Qi Zong stated that the overfulfilling performance in the first half of the year may benefit from the brand's new after-sales service planning and brand building. It is expected that there will be a large increase in the market in the second half of the year. The completion of the annual sales task should not be a problem. Yan's furniture was launched before the 11th "Ink Yan Zhongqiu Yan's store anniversary celebration" famous calligraphy and painting art exhibition, the painting and painting art and traditional mahogany furniture integration, calligraphy and painting exhibition in particular launched a number of modern and famous paintings, created a Zhengzhou mahogany The first step in the marketing of furniture industry has promoted the sales of mahogany furniture. Wu Dawei, chief executive officer of Zhengzhou Liaozhai.com, said that from the national market point of view, more fire home consumption will come in September, but due to the extremely high sales volume in the same period of last year, for a certain brand, sales in September may be relatively A slight increase. “Although the upper reaches of the property market have little impact, but the decoration of the crowd is a rigid customer, coupled with the wedding season, home consumption enthusiasm has been released in advance in mid-September, the crowd recently visited the shop has greatly improved.”

Jiang Weigang, general manager of Hongxing Meikailong, said that “free tolls for the four holiday highways just stipulated will make high-end purchasers from the surrounding cities more influx into the high-end building materials home market in Zhengzhou. These markets have already done a good job in advance. Welcome to this blowout consumer stream."

Actually, homeowner Zheng Zhi, the general manager of Zhengzhou, believes that the second half of the year is the sales season and will inevitably be better than the first half of the market. For many brands, due to the many holiday consumption in the second half of the year, coupled with the manufacturers' impulse policy, it will also lead to a direct increase in sales of the terminal market.