In recent years, the furniture market environment has been complicated and changeable, which has made many furniture dealers like "birds of surprise", and will never "freely eat policies and hoard products" from factories and brands.
In the face of the development of the industry, the dealer group generally shows a state of collective confusion. How to find new growth points and breakthroughs in 2019 has become the top priority.
As distributors and agents of terminal channels, facing the accelerated integration and reshuffle of the upstream industry, they should actively go out and make plans for the future development. At this time, the exhibition has become a good opportunity.
The March exhibition is coming, what should dealers see? In fact, nothing more than the following aspects.
How to choose an exhibition
In recent years, the scale of the exhibition has become larger, more and more places are held, and the frequency is getting higher and higher. But for most dealers, it is impossible to participate in every exhibition, so dealers should learn to participate in a targeted manner and select high-value and suitable exhibitions among the numerous exhibitions.
The exhibition can provide an intuitive and comprehensive platform for consumers, distributors, direct sales, and mass media. Distributors must first clarify whether the exhibition's own professionalism and radiation population can show the trend of the industry more accurately; secondly, know what they lack and what they want to see, after fully understanding the exhibition, take the right medicine and find the right Own exhibition.
After choosing the exhibition, all you want to see is what you want.
How to choose a brand
Nowadays, all kinds of exhibitions give people more choices, but at the same time, dealers have no choice when choosing exhibitions. In addition, the three- and four-day exhibitions were full of highlights. It is also learned how dealers can learn more in a limited time.
It is a very important issue for current distributors to choose a furniture brand with real strength and long-term strategy, instead of being blinded by the dazzling list of exhibitors.
Every year, a large number of new brands appear at the furniture fair. Some of these manufacturers have just appeared, and some of them are new brands under big companies. From a certain perspective, the new brands represent new business opportunities, but they still face great market challenges.
As a distributor, it depends on whether these brands cater to the current consumer background; whether they have a strong follow-up force; whether they meet their own development status, etc. If these aspects are good, you can focus on them.
In addition, many major brands in the industry will choose to launch new products during the exhibition season. From their exhibitions and planning, distributors can also obtain important information that represents the development trend of the industry and changes in the upstream pattern.
How to find your favorite product
In the brand era, having a good brand value determines whether a company can get a higher level of attention and traffic, and the product also determines whether the brand will ultimately go long-term.
Products and brands are indispensable . While focusing on brands, distributors should also pay attention to the products themselves. In fact, after years of development, the consumption concept and consumption tendency of emerging consumer groups have changed, and the style of furniture products has become more diversified.
From simple products to the entire home to the lifestyle, consumer demand is constantly changing, which also makes Chinese, Nordic, smart, and functional homes more and more popular.
Such a rich category makes dealers feel confused and do not know how to choose. The editor recommends that dealers, if your brand has problems, then you look for more reliable and more potential brands; if there is a lack of products, then look for products that are more in line with development trends. Of course, this premise is inseparable from its own planning. Blind follow-up is undesirable. You need to find the right direction before acting.
Just when it comes to products and brands, there are many new products in the exhibition season, which are worth paying attention to dealers.
How to keep up with design trends
Design exists in what we see, and furniture is full of design. In recent years, the term design has been repeatedly mentioned in the furniture industry.
Furniture has not changed much in the past many years, and its shape and functionality are more or less unaffected by innovation ... Therefore, China's furniture design has not "progressed" in itself for some time. However, in recent years, new ideas, materials, aesthetics or scenes have emerged one after another, which has injected vitality into this industry.
Many dealers also realize that their products do not have much competitive advantage, the overall original design is weak, and even the brand of the agency is still stuck in counterfeiting, plagiarism or minor repairs on the basis of others.
In the furniture market, when all products are presented to consumers in the same posture, it will not only cause visual fatigue for consumers, but also make dealers face operational difficulties.
A new generation of consumers has emerged. They like unique and aesthetic designs, which has made furniture design an increasingly important place for many companies. On the platform of the exhibition, you can see the most representative cutting-edge designs and trends. In this regard, dealers should not be missed.
How to grasp industry trends
The three major exhibitions as the vane of the furniture industry have attracted the attention of major brands, factories and distributors before March every year.
For dealers, face-to-face and brand communication will be more direct than other ways to understand, so the exhibition has become a platform for learning and communication.
At the exhibition, you can get in touch with big brands and new market trends, which has a guiding role for future development. If dealers can be highly sensitive to market changes and trends, and be prepared in a timely manner, it will also help them gain a foothold, open up new horizons, and open up new developments.
In the final analysis, dealers should be good at learning, actively change, and seek opportunities to go further in the change.
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