Online shopping home building materials need to be cautious

"On the occasion of the "Single Festival", online shopping promotion platform has begun a variety of pre-propaganda, to a home site building materials page, for example, played a "full shipping 3 to 5 fold", "time limit 1 off spike" and other lure People's incentives, activity time is November 11 from 0 to 24 o'clock. In the face of fierce speculation in home online stores, an industry insider suggests that consumers should calmly face it. After all, online shopping is not like buying home clothes, and many uncertainties are among them. At the same time, some homeowners who have had experience in purchasing home building materials also said that during the “Double 11” shopping period, there will be problems such as being unable to pay, new products being removed, overtime delivery, and undisclosed discounts. “Trap” is everywhere.

The Internet crazy shopping store rational spectators recently clicked several home, home network purchase page, found that it is mainly to attract users to buy ultra-low prices, like a 1.3 meters high milky three-door wardrobe with drawer, usually online purchase price of 3050 Yuan, reduced to 1600 yuan during the event, free shipping, pre-sale has reached 10; a leather sofa, the usual price of 5600 yuan, the activity price of 2600 yuan, the same free shipping ... ...

In stark contrast to this, several large home stores in the Middle East such as Ruijia and Yuexing Home have not planned to do large-scale promotions for the festival. An anonymous marketing manager said that for Valentine's Day and mother (Father) family festivals, “singles festival”, etc., shopping malls will not invest in large-scale activities, because these festivals mainly to eat, play mainly, and consumers buy furniture and building materials are very rational, not because of the day of holiday promotions Blind purchase. In addition, there are many risks in online shopping home building materials, physical stores will not be greatly affected by the price of the online store, after all, more consumers will choose to see, touch the way to buy large items.

Netizens said that the "Double 11" shopping is very tangled and "double 11" offers are very attractive, but many experienced users have been tangled. The netizen “beep and grimace” experienced a “double eleven” big promotion. For the last online shopping experience, the pain was more than happy and pleasantly surprised. She said that she saw a group of high and low cabinets on the Internet. From the picture, it was exactly the same as the store, but the price was only 1/3 of the physical store. She photographed it, but waited for the goods to arrive for nearly 40 days. After opening, I noticed that there was a collision dent in the corner of the cabinet. The odor was very large. The texture was not as detailed as the picture. What was more depressing was that the width was nearly 10cm, and I could not put it in the ready position. She was upset that long time.

Another netizen, "Crystal Vase," complained about "Double Eleventh" home online shopping in Weibo: "The so-called '11.11 big promotion' is simply the biggest gimmick. I originally planned to buy a simple one in this shop. The desk-style desk can just read the webpage and find that the price has doubled before the holiday, even if it is 50% off, it is still the same as the original, and the web page also states 'All merchandise can only be shot on the same day and payment is successful, before you can enjoy the discount "If you take a picture and the payment is not successful, you won't be able to enjoy the discount. Netizens can't afford it!"

User experience experts suggest to ask clear and then shoot for the "double eleven" online shopping problems, netizens "beep grimace" summed up two important experiences: First, beware of orders without goods, for this "feast", not Less netizens compete for second-minute furniture, but compared to the buyer's enthusiasm, online shop stocking may have the situation of placing orders without goods, so be sure to ask whether it is spot, or the delivery time; second, you must ask for an invoice , Invoicing is the obligation of the business, online shopping is also true, especially for the national brand building materials of UNPROFOR is the protection of after-sales service, netizens must insist on asking for an invoice.

In addition, the person in charge of a large-scale home sales store also reminds netizens that, first of all, household products, especially furniture, have an immature brand influence, and online-shopped furniture is mainly based on small-brand products, and the quality cannot be guaranteed. It is difficult for consumers to safeguard their rights. Secondly, most of the furniture in the shop is shot in the studio, and the light and texture are perfect. When the goods are in natural light, there will be two extreme color differences, which will cause consumers to misunderstand the purchase. The size of the furniture is very strict. Even if the difference is a few centimeters, there will be various problems. Therefore, consumers must ask about the specific size when purchasing, and then decide whether to purchase.