Hardware can also be made into a big industry

Fenglingtou Town has more than 600 production and operating companies in the hardware industry. There are more than 300 in the local development industry alone, solving more than 10,000 jobs -

Fenglingtou Town, Shangrao County has a long history of “hardware” and is well-known throughout the country. The town's hardware industry originated in the early days of the ** era. It was mainly the production of sickles, scissors, and iron pans. Today, the family workshop-type hardware processing plant has become a large modern enterprise. Its products cover nearly 30,000 kinds of wire and cable, low-voltage electrical appliances, and precision machine parts and accessories. The annual production value reaches more than 4 billion yuan. Why can the small hardware develop into a large industry for the town of Fumin? A few days ago, I visited the hardware industry in Fenglingtou Town to explore the secrets of success.

Li Zhijian is the third generation of "Huanren" of Hangkou Hardware Factory in Fenglingtou Town. As early as before the founding of New China, his grandfather used a wire braided oil bucket and a colander, selling around the market. His father Li Quanhuo was a famous master of blacksmiths in the village. The farm tools such as Shantou and Sickle were sold to Fuyang, Hengfeng and Jiujiang.

In 2002, 18-year-old Li Zhijian took over the baton from his father and upgraded the product. The shift from the production of farm implements to the production of stainless steel pans, scoops, spatula and other kitchen appliances. After more than ten years of development, the sales of stainless steel pans, fried scoops, and spatula reached 60,000, 200,000 and 150,000 respectively, with an output value of more than 4 million yuan. In 2011, Li Zhijian applied to the State Administration for Industry and Commerce for the Kang Lei brand and registered and established Kang Lei Industrial Co., Ltd. in Shanghai. Last year, he opened an online shop on Taobao and opened the “Internet+” era of Hangkou Hardware Store.

Ronghua Hardware Factory, like Hang Hau Hardware Factory, is also a company that sticks to traditional hardware products. In 2007, Xu Ronghua built a family workshop-style hardware factory in his own home, mainly producing buckets and mops. Today, the annual output of the buckets and mops reaches 200,000 and 100,000, respectively, which are mainly sold to Nanchang, Yingtan, Fuzhou and other places, among which Baidou holds 90% of the province's market share.

During the visit, the author discovered that the hardware of the new generation of Fenglingtou Town’s “industry army” is different from that of the older generation of hardware people. Their goals are higher and their vision is farther. They are not satisfied with producing only traditional hardware, but are constantly researching and developing. The new products with independent intellectual property rights are actively advancing towards daily-use hardware, gift hardware, architectural hardware, mechanical hardware, electronic appliances, and electrical electricians.

In 2002, 26-year-old Chen Yuanyuan conducted market research and locked Chudi’s production products on the production Yuba. A few years ago, he also responded to market demand, transformed the production of integrated ceilings and ancillary products, and set up more than 60 Chudi integrated ceiling stores across the country, with an annual output value of over 10 million yuan. One of the major brands of hardware industry in Fenglingtou Town, Hanguang Line is a well-known wire and cable company integrating R&D, production and sales in the province. The product market covers more than 20 provinces, cities and regions in the country, and exports to more than 10 countries. .

It is understood that Fenglingtou Town also has a lot of new generations of industrial troops left their hometowns to develop overseas. The young Lin Sunfa is one of them. At the age of 20, he traveled to Xiamen, Shenzhen, and other places to engage in hardware trade. After accumulating capital, he established a new security door hardware and electrical appliance industry in Zhongshan, Guangdong Province, which is mainly engaged in R&D and manufacturing of led lighting, hardware engineering accessories, wire and cable, locks, and small household appliances. The company, among which the new security door lock is a famous brand in Guangdong Province, has more than 700 dealers in the country and has become the leader in the lock industry. Cheng Jiaxiang, who manages hardware products in Zhejiang Yiwu, is also one of the representatives. In 2001, he went to Zhejiang Yiwu to operate hardware products. Today, the store has expanded into a large company and its products are exported to countries such as Iraq, Afghanistan, and Pakistan, with annual sales exceeding 100 million yuan.

According to incomplete statistics, more than 300 young people such as Lin Sunfa and Cheng Jiaxiang have left their hometowns in Fenglingtou Town in recent years, and they have established hardware manufacturing companies or stores throughout the country, many of which have grown into annual sales. Over 100 million yuan of scale enterprises. They have not forgotten their hometown and have returned home to start their own businesses. At present, the town has a total of more than 600 manufacturers and operators in the hardware industry. There are more than 300 locals in Fenglingtou Town and Shangrao alone, solving more than 10,000 local jobs.