From the "small hardware" that was inconspicuous a few years ago to the "entry-level" single item of smart home, the growth rate of the smart lock industry can not be underestimated. Whether it is the smart lock crowdfunding situation or the capital market, we can draw the conclusion that the smart lock industry is developing rapidly in 2017.
From Taobao crowdfunding and Jingdong crowdfunding, we can see that the number of smart locks is increasing. In 2017, the total amount of crowdfunding in China's smart locks was 164.13 million yuan, an increase of 17% over 2016. From the number of products participating in crowdfunding, there were 105 products in 2017, an increase of 144% over the previous year. It is estimated that in 2019, the number of products participating in crowdfunding will exceed 400! From the smart lock crowdfunding achievements in 2017, we can see that consumers' awareness and acceptance of smart locks have increased.
From the perspective of capital operation, it can be found that the capital market is increasing the investment tilt of smart lock projects. In March 2017, Yunding won the financing of Jiaxue Investment and Red Star Macalline's B+ round of RMB 51 million; Mo Li won the investment of Guangdong Temperature Venture Capital Angels; in April, Xiaoyunyun Smart Lock obtained Xinjiang Ronghai Investment Co., Ltd. financing of 123 million yuan; in May, Yunyou Technology won tens of millions of dollars of financing from Jingdong Finance, Fenggu Capital, Yunzhi Investment, and Mengguang Information; in July, Guojia received 360 million yuan In the B round of financing; in October, Ou Ruibo won the B round financing of Tuobang Investment, Safford Fund and Runhang Capital of RMB 110 million; Yunding won nearly RMB 100 million from Xiaomi, Shunwei Capital and Shuanghu Capital. C round of financing; in November, Yushu intelligently completed the tens of millions of PreA round financing.
There is no doubt that the market for smart locks is developing very well, but there is still a hidden reef behind the bright market prospects.
First, the production capacity of the industrial chain is insufficient, and it is still in the technical iteration period. In the past three years, although the overall production capacity of the panel and lock body of the smart lock can basically meet the demand, there are still serious structural demand gaps, in which the structural shortage of the panel is about 20%, and the structural gap of the lock body is about 30. %, it can be seen that the production capacity is insufficient.
Second, the homogenization of smart lock products cannot be ignored. Many brands of fingerprint locks only have basic functions like fingerprint unlocking and password unlocking. Although such a function can meet the daily use needs of some users, it also inevitably leads to a smaller functional difference between products, which to some extent reduces the enthusiasm of consumers to purchase.
Third, smart lock manufacturers generally lack innovative thinking, and traditional old-fashioned thinking is serious. This is mainly reflected in marketing development and business model innovation, especially a large number of manufacturers from the traditional hardware industry, still operating smart in accordance with traditional thinking mode. Lock, a product with the reputation of “king of cross-borderâ€, even the so-called industry boss who has achieved certain breakthroughs and achievements, is only because the traditional channels in a certain segment have achieved the ultimate, and the marketing innovation ability is serious. insufficient.
Conclusion
In the new year, there will be more opportunities in the smart lock industry, but at the same time, smart lock companies will face greater risks and challenges. In order to advance into the depths of the blue ocean, companies must do their basic work in a down-to-earth manner and work hard to improve their business level.
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