Furniture industry from imitation to the importance of design and environmental protection is a top priority

Recently, at the JSWB2009 Autumn Furniture Purchasing Conference held by Pazhou Jisheng Weibang Furniture Purchasing Center in Haizhu District, Guangzhou City, 7 designers from various fields selected 28 awards including the Best Product Design Award for the 168 furniture brands participating in the exhibition . It is reported that this is the first self-organized design exhibition in the furniture store, and its scale is equivalent to the "Oscar" of the furniture industry. China's furniture industry has evolved from simply copying and copying major furniture nations to slowly focusing on product development and design. The furniture design exhibition also pushed the original design of Chinese furniture to a new peak.

Judges: designers and fashionistas

The judges of the sub-evaluation team include 1 product designer, 1 interior designer, 1 architectural designer, 1 international media editor, 1 domestic fashion home media editor and 2 industry professionals. The most professional and impartial jury team includes Professor Zhang Haiwen, director of the Industrial Design Department of the Guangzhou Academy of Fine Arts, Hong Kong famous home design critic Ouyang Yingji, the famous Dutch architectural designer Rem D. Koolhaas, senior industrial designer Ishikawa, Australian Chinese architectural designer Peng Bo, French graphic and space decoration designer Pierre Picard and senior interior designer Xu Lijun.

The design exhibition finally selected a total of 28 award-winning works, including the best booth design award, the best product design award, and the best exhibition coordination award.

Standard: Environmental protection is still the focus

In the selection requirements for the Best Booth Design Award, the exhibitors are urged to have detailed requirements in the five aspects of function setting, product display, visual design, display safety and material environmental protection. One winner of the Best Booth Design Award will be awarded a one-time subsidy of 200 yuan / m2, and three nominees for Best Booth Design will receive a one-time subsidy of 80 yuan / m2.

The Best Product Design Award is the most gold-based and original award in this selection. It is divided into 6 series: bedroom series, software series, youth series, outdoor series, living room series, and dining room series. All types of furniture products are required to fully meet the requirements of design innovation, environmentally friendly materials, and superb craftsmanship; the design is required to have unique originality or innovation; the material, structure, function, and technical production technology are required; Design, and have product added value and cultural added value. A total of 6 gold award works and 15 nomination awards were selected. The gold award winners each received 100,000 yuan in advertising feedback, and all nominated products can be jointly promoted.

Significance: Opening a store to hold a design exhibition

In the selection of the first JSWB Furniture Purchasing Conference, 168 exhibiting brands all produced works that best represent the design level and manufacturing level. Especially, many participating products have unique design consciousness, which fully reflects the original design of Chinese furniture. energy of.

Some designers pointed out that China is already an indisputable global furniture manufacturing country. After the accumulation of time and capital, more and more companies have begun to focus on product development and design. China will no longer be a big furniture country that relies on imitating and copying low-cost exports, but a big furniture country with independent intellectual property rights, original design capabilities, and international discourse power.

Professor Zhang Haiwen, director of the Department of Industrial Design of the Guangzhou Academy of Fine Arts, who served as a judge, said that Jisheng Weibang aims to turn this selection into an "Oscar" in the Chinese furniture industry and become the most authoritative and professional furniture design platform in China. Ouyang Yingji, a Hong Kong home design critic, said, "This is a omni-directional experience-style home pavilion that focuses on high-end products, which is rare in the world. It is not easy to have such a platform." French plane and space decoration, also judges Designer Pierre Picard also sighed to reporters: a space that contains so many different styles of home products is very interesting, and the clever integration of different styles of home products in the exhibition hall even amazed him.

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