Innovation and reform are the eternal topics in business competition. For the Chengdu furniture store, how to innovate and reform under the current situation? With these two big questions in mind, the reporter recently exchanged views with some consumer representatives, merchants, and industry insiders and found that the traditional furniture store seems to be gradually developing towards a more innovative and comprehensive home complex, so that it can better cater to The future consumer demand of the market.
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Furniture consumption industry chain urgently needs to be integrated
Through the previous series of reports, I believe that many readers must feel the exhaustion of buying building materials in the east, buying furniture in the south, matching curtains in the north, and looking for flowers in the west; while businesses and brands face similar furniture stores, they also face Helpless and helpless.
"It seems that the positioning and concept of the traditional furniture store has to be reinvented. Can we think about what consumers think and provide consumers with a new format that saves time, effort, money, and worry? Since running east and west is wasting a lot of consumers' human, material, and financial resources, can we integrate the home industry chain and shorten the purchasing time and running radius of consumers? "In the interview, many people in the household industry have proposed Such doubts.
The reporter integrated the opinions of all parties and found that the derivation of furniture into the home field seems to be a "good medicine" to solve the shortcomings of the current furniture store, and it is also a fundamental method to eliminate consumer fatigue and trouble in the process of decoration and buying furniture.
"Chengdu needs a home theme. It can be a one-stop shopping mall. It should include everything from furniture, home appliances, soft goods, small items, even mops, ashtrays and other products related to home life. Survive through innovation. "Some insiders said that business model innovation should never focus on speed and scale, but must be oriented to consumer demand and guide consumer demand in a new direction.
"In recent years, the rules of traditional furniture stores are 'ports, ports, ports'. It seems that whoever occupies the best position first will occupy the market advantage first. But some successful stores, such as a furniture city, tell everyone with facts Ports are no longer the only prerequisite, especially when new consumer formats emerge and begin to break the physical network layout of traditional stores. A business model that meets the trend and meets consumer demand is often more important than ports. "
Home complex must be more humane
It is reported that with the development of China's economy and the acceleration of urbanization, media- related surveys have shown that there have been four changes in consumption structure and consumption psychology: polarization of consumption structure, quality of consumption awareness, experience of consumption process, and consumption behavior network Change. In the past, the simple shopping and consumption model is transforming into a mode centered on leisure or comprehensive entertainment, and consumer shopping is only one of them. This is more prominent in the new generation consumer groups after "80, 90".
"Therefore, if Chengdu furniture stores are to escape from the quagmire, they must innovate and change their formats and business models." A person in charge of a well-known furniture store in Chengdu said that due to factors such as traffic restrictions, logistics costs, and urban planning, nowadays Furniture stores that seem to have good ports may not necessarily earn good popularity. "Chengdu's urban development is not based on spreading cakes but in groups. In the future, each individual group and area will inevitably have a super-functional and radiant home complex, and such a home complex It will never be a copy or copy of the current Bayi, Fusen, and Red Star models. It must subvert the previous model and satisfy many factors such as suburbanization, life, modernization, integration, and revolution. "
As the person in charge of the store said, with the advancement of new urbanization, the trend of residential suburbanization in Chinese cities is becoming more and more obvious. Taking Chengdu as an example, under the impetus of the "Five Great Development Strategies", the overall urban and rural development has brought tremendous changes to suburban counties. The entry of Vanke, Greenland, Blu-ray, CITIC and other branded housing companies has gradually moved Chengdu's living from the central city to The suburbs are advancing, and "residential suburbanization" has become an inevitable trend in urban development.
"The most direct impact of residential suburbanization on the furniture store model is to promote the coming of the suburban home consumption era." Industry insiders said, "but this model must integrate business, leisure, and entertainment. Therefore, this home store must be It has good accessibility and has an experience of home leisure shopping. "
In fact, suburban experiential shopping has long been popular abroad. Chengdu furniture stores that want to achieve this goal must transform and upgrade their business models as soon as possible. However, judging from the stores built in some suburbs at present, the furniture stores that blindly seek bigness without substantial changes may not necessarily be able to adapt to the development of suburbanization. A person in charge of a brand store in Chengdu said: "The new business model of suburban experience-based leisure shopping is ready to come. The key is to see who takes the first step and who has the most capital and strength to lead this model."
Furniture consumption industry chain urgently needs to be integrated
Through the previous series of reports, I believe that many readers must feel the exhaustion of buying building materials in the east, buying furniture in the south, matching curtains in the north, and looking for flowers in the west; while businesses and brands face similar furniture stores, they also face Helpless and helpless.
"It seems that the positioning and concept of the traditional furniture store has to be reinvented. Can we think about what consumers think and provide consumers with a new format that saves time, effort, money, and worry? Since running east and west is wasting a lot of consumers' human, material, and financial resources, can we integrate the home industry chain and shorten the purchasing time and running radius of consumers? "In the interview, many people in the household industry have proposed Such doubts.
The reporter integrated the opinions of all parties and found that the derivation of furniture into the home field seems to be a "good medicine" to solve the shortcomings of the current furniture store, and it is also a fundamental method to eliminate consumer fatigue and trouble in the process of decoration and buying furniture.
"Chengdu needs a home theme. It can be a one-stop shopping mall. It should include everything from furniture, home appliances, soft goods, small items, even mops, ashtrays and other products related to home life. Survive through innovation. "Some insiders said that business model innovation should never focus on speed and scale, but must be oriented to consumer demand and guide consumer demand in a new direction.
"In recent years, the rules of traditional furniture stores are 'ports, ports, ports'. It seems that whoever occupies the best position first will occupy the market advantage first. But some successful stores, such as a furniture city, tell everyone with facts Ports are no longer the only prerequisite, especially when new consumer formats emerge and begin to break the physical network layout of traditional stores. A business model that meets the trend and meets consumer demand is often more important than ports. "
Home complex must be more humane
It is reported that with the development of China's economy and the acceleration of urbanization, media- related surveys have shown that there have been four changes in consumption structure and consumption psychology: polarization of consumption structure, quality of consumption awareness, experience of consumption process, and consumption behavior network Change. In the past, the simple shopping and consumption model is transforming into a mode centered on leisure or comprehensive entertainment, and consumer shopping is only one of them. This is more prominent in the new generation consumer groups after "80, 90".
"Therefore, if Chengdu furniture stores are to escape from the quagmire, they must innovate and change their formats and business models." A person in charge of a well-known furniture store in Chengdu said that due to factors such as traffic restrictions, logistics costs, and urban planning, nowadays Furniture stores that seem to have good ports may not necessarily earn good popularity. "Chengdu's urban development is not based on spreading cakes but in groups. In the future, each individual group and area will inevitably have a super-functional and radiant home complex, and such a home complex It will never be a copy or copy of the current Bayi, Fusen, and Red Star models. It must subvert the previous model and satisfy many factors such as suburbanization, life, modernization, integration, and revolution. "
As the person in charge of the store said, with the advancement of new urbanization, the trend of residential suburbanization in Chinese cities is becoming more and more obvious. Taking Chengdu as an example, under the impetus of the "Five Great Development Strategies", the overall urban and rural development has brought tremendous changes to suburban counties. The entry of Vanke, Greenland, Blu-ray, CITIC and other branded housing companies has gradually moved Chengdu's living from the central city to The suburbs are advancing, and "residential suburbanization" has become an inevitable trend in urban development.
"The most direct impact of residential suburbanization on the furniture store model is to promote the coming of the suburban home consumption era." Industry insiders said, "but this model must integrate business, leisure, and entertainment. Therefore, this home store must be It has good accessibility and has an experience of home leisure shopping. "
In fact, suburban experiential shopping has long been popular abroad. Chengdu furniture stores that want to achieve this goal must transform and upgrade their business models as soon as possible. However, judging from the stores built in some suburbs at present, the furniture stores that blindly seek bigness without substantial changes may not necessarily be able to adapt to the development of suburbanization. A person in charge of a brand store in Chengdu said: "The new business model of suburban experience-based leisure shopping is ready to come. The key is to see who takes the first step and who has the most capital and strength to lead this model."
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