Hardware industry how to seize the key to Internet marketing

Since about the mid-1950s, the era has used information technology as its main body. Its representative symbol is "computer", which is now the information age of rapid development. The methods of all walks of life have also gradually changed, and business has gradually been recognized by the people and quickly occupied the marketing market in a short period of time. Network marketing also occupies a considerable weight in the hardware industry, and brings huge profits to various hardware companies.

The highly developed network has produced various favorable help for the promotion of the industry. Broadly popular promotion methods on the Internet generally include: bid rankings, keywords of major search engines, community marketing, blogs, and microblog marketing. A variety of channels can not help people dazzled, it is difficult for merchants to find the most suitable for their own channel direction, only to have to post, mail, text messages and supply and demand information, which wastes manpower, material resources, financial resources, but also can not get the desired effect of marketing. The impact of information on the entire society has gradually increased to an absolutely important position. The amount of information, the speed of information dissemination, the speed of information processing, and the degree of application of information are all growing in a geometric progression. Mankind seems to have evolved from the information era to the post-information era, that is, the digital era. It is the realization of “real personalization”. First, personal selection is enriched. Second, individuals and the environment can properly cooperate.

After entering the hardware industry in the post-information era, the winning of information is half the battle. But if you still publish hardware companies related information posts every day without any purpose, to some product catalog upload some products, QQ mass, etc., then you certainly OUT. Such a lack of planned marketing work, there is no motivation, can not find the direction of the work, as if life did not have a dream, will naturally form a vicious cycle of work more and more lost their enthusiasm. Digital information processing, centralized processing of corporate and customer information to obtain first-hand information is a secret weapon for corporate marketing. To subdivide the specific customer market, or to know the target customer's deficiencies, if they can conduct research on the target customer's behavior and characteristics before network marketing, such as: which sites the customer often visits, when to browse, like What keywords are used to search, how are incomes, what age range, etc., and then based on these user behaviors and characteristics of the selection of promotion channels, so that they can be targeted, greatly improving the efficiency of network marketing.

The digital survival of the post-information era will lead to the greatest liberation of people. Electronic networks and personal computers will decentralize power or empower individuals. Information technology will blur the national and national boundaries, and humanity will move toward globalization. It is a benign development of alternative competition between enterprises and enterprises.