Prediction: 2012 Ceramic Industry Dilemma or Intensification

This year is the worst period of Foshan ceramics business environment. The consequences of foreign anti-dumping and slowdown in domestic real estate growth are the direct result of the reduction of orders and sales. For the situation of the next year, a number of industry sources interviewed by the reporter said that due to the tight control of domestic real estate, sales of ceramics are not optimistic, and business may be more difficult than this year.

It is understood that some ceramic enterprises in Foshan have orders of more than 10 million yuan in foreign trade orders. According to the person in charge of the Asgargoff Ceramics, the “western cowboy” tile that the company launched has already received orders of tens of millions of euros, which is a big increase compared to last year. In addition, at the Tao Bo conference held in October, companies such as Andrew Building Materials, Wesson Ceramics, Jinyu Tiancheng Ceramics and Liangjian Ceramics all achieved over 10 million intentions.

Relative to foreign trade orders, it is difficult for enterprises to have accurate statistics on domestic sales next year. However, the responsible persons of brands such as Mona Lisa and New Pearl Ceramics believe that sales may be more difficult this year than this year.

Dai Yimin, chairman of the Foshan Ceramics Industry Association, also believes that the ceramic industry has entered the adjustment period due to the sluggish world economy, the effects of anti-dumping, and poor domestic sales caused by real estate regulation. “According to the current situation, the world’s anti-dumping force is continuously increasing. The central government will continue to increase regulation of the real estate industry. It is expected that the domestic ceramics industry market will still face various difficulties in sales in the next year or more.”

Of course, some companies are optimistic about the situation next year. Lin Wei, president of Eagle Ceramics, told reporters that although the local government "energy conservation and consumption reduction" and the market environment, Eagle Ceramics Heyuan production base has stopped a production line, "but I remain optimistic about the market next year, appropriate Warm clothing can help enterprises tide over the difficulties. Currently, the third and fourth tier cities are relatively less affected by the property market regulation policies. If the sales network is properly sank, a broader market can be developed.”