Recently, the citizen Mr. Guo purchased 9 boxes of tiles for bathroom renovation from a building material sales shop for 2,500 yuan. After the renovation, he found that 65% of the tiles had cracked. Mr. Guo said that this is obviously caused by the poor quality of the tiles. In recent years, consumer complaints in the ceramic tile market have remained high, such as problems with the quality of ceramic tiles, inadequate installation technology, and moisture content. "Quality" is the life of a company, and an industry expert says so. For tile companies, strengthening quality management and improving product quality is a time-honored issue. Only when the product quality is done can we talk about other things.
Ethino tiles   Gold Tianwei Tile
Consumer feedback: 65% of ceramic tiles cracked in newly renovated bathrooms
The factory sent a person to inspect and agreed to pay Mr. Guo a full payment of 2,500 yuan, but Mr. Guo was not happy because the bathroom had been renovated. After consulting the decoration company, he learned that the rework would cost 8,000 yuan. Mr. Guo negotiated with the manufacturer for unsuccessful compensation. He sought help from the Institute of Industry and Commerce. After mediation by the staff of the Industrial and Commercial Bureau, the two parties reached an agreement and the dealer paid Mr. Guo 5,000 yuan.
The most complaints from consumers in the ceramic tile market about the quality of building materials are worrying
In recent years, the consumer complaints in the ceramic tile market have remained high. For example, there are complaints from the public about the quality of ceramic tiles that have been bought at home, and the price difference between ceramic tile prices has been different from that in the market. There is no way to start and find the master to install it. To different colors of tiles on a wall, etc. These phenomena will not only reduce the credibility of the industry, resulting in a decline in market sales; but also harm the interests of consumers. The following is a detailed explanation of the focus of the major complaints in the market:
The focus of complaints is that there is a problem with quality.
It is understood that the quality of complaints is most concentrated in living room tiles and paving wall tiles, with uneven surface or joints, large tile color differences, cracks, and uneven color.
Expert interpretation: The quality of ceramic tiles can usually be seen from the appearance. If there are dark spots or pinholes, the salesperson will deceive them as a special effect of color. In fact, it is the quality of the tiles that appears in the calcination process. In addition, there may be scratches, cracks, etc. on the surface of the tiles, which may be caused by collisions during transportation.
The author suggests that there are many ways to discern the quality of tiles, which can be identified by listening, seeing, and touching. First, tapping on the surface of the tile sounds crisply indicating the density and hardness of the tiles. Secondly, look at the glossiness and flatness of the surface of the tile. You can use a hard object to scrape the tile surface. If you leave a mark, it indicates that the tile is glazed. Finally, you can feel the quality of the tiles by touching them, and feel the unevenness of the tile surface.
The focus of complaints is: after the shop is yellow and black.
The wall tiles are yellowed within less than a month, the surface produces small black spots, and even cracks appear at the joints of the tiles.
Expert interpretation: This situation generally occurs in the bathroom, kitchen and other areas of moisture, heavy tile laying areas, for two reasons: First, the ceramic tile itself has high water absorption; second is the careless laying, tile tiles seasonal connection Not securely.
The author suggests: According to the tile's wear resistance, water absorption rate, etc., assess the tile suitable for laying in which areas. In addition, when receiving the goods, it is necessary to make sure that the outer packaging of the tiles is in good condition, and check whether the tiles are cracked or broken. The broken tiles can be returned promptly by the manufacturer.
The focus of complaints 3: The price is high.
Tiled sanitary ware products are surprisingly high, and they are often sold at “low prices†and sold at a discount of as low as 50% or less. This situation is most often seen in the traditional building materials market.
Expert interpretation: bargaining sales is the most serious in the field of sanitary ware. Dealers generally do not clearly price, often claiming to give consumers discounts, and some consumers are willing to buy cheap, they will choose to buy sanitary ware in such businesses, but because they are not experts, often still fall into the price trap of the business. In addition, low prices also mean that after-sales service has shrunk. Consumers may encounter complaints about product problems in the future.
The author suggests that consumers should understand that low-cost sales and preferential discounts are just a common trick for businesses to attract consumers' attention. In fact, this is behind the integrity of businesses and brands. For consumers, it is best to go to a regular store or building materials supermarket to buy products, do not sacrifice for the sake of cheap and after-sales service brands must provide services.
Focus on complaints: After-sales service is not in place.
Once a problem occurs in the product, when the consumer reports to the manufacturer, the promised after-sales service is difficult to achieve at the time of purchase, or some illegal brands delay the time for solving the problem.
Expert interpretation: In order to reduce costs, some dealers promised to go to the door to install, but they hired inexperienced workers to operate and buried potential safety hazards for future use.
The author suggests that when consumers purchase, they must look at the scope of the after-sales service that the purchase contract and the manufacturer promises, and confirm the service content, and it is best to directly contact the manufacturer department that resolves the after-sales problem first to determine the problems encountered in the future. Can be resolved, then buy the product.
Tile enterprises must improve product quality and establish effective channels
Recently, the General Administration of Quality Supervision, Inspection and Quarantine announced results of spot checks on ceramic tiles. Of the 138 kinds of products produced by 135 companies in 11 provinces and municipalities directly under the Central Government, such as Guangdong and Shanghai, 121 were qualified, and the sampling pass rate was 87.7%. The quality problem was once again put to the eyes of people.
Quality is the life
For ceramic companies, strengthening quality management and improving product quality is a time-honored issue. Only when the product quality is done can we talk about other things. Therefore, ceramic enterprises must not only improve product quality, but also establish effective channels, and both sides.
It is understood that one of the reasons why ceramic companies once appeared to have a certain degree of crisis is that quality problems have occurred and quality has become unstable, which has directly led to a decline in product sales. Recently, the reporter also visited some of the ceramics dealers to visit the company's production line, from which he deeply understood the importance of product quality. As the most important part of ceramic sales, for dealers, they attach great importance to the same is the manufacturer attaches great importance.
The industry believes that companies should strive for brand-name products, and the core of brand-name products is the quality of products and after-sales service. To create a famous brand, we must work hard to improve and maintain the quality of our products.
Focus on effective channels
With good quality and good products, the company focuses on establishing effective channels. It can be said that the history of ceramic development is a history of channel construction. As long as there is a new channel model, companies will spare no effort to try. From the initial “stand style†to distributors, to building materials supermarkets, specialty stores, and various image stores; from domestic sales to foreign sales... It can be said that every form of channel forms, Tao enterprises will do their own thing. Efforts to sell your product.
Industry experts call for upgrading services while upgrading services
Home decoration is inseparable from the "tiles", tiles as a decoration main material, generally accounting for 20% -30% of the overall decoration cost. One week after the renovation is completed, basically all kinds of tiles to be used for renovation will be prepared. Therefore, at the beginning of the renovation, you will have to pay attention to tile products. In the face of all kinds of brands on the market, as well as tiled sanitary ware products, what is the difference? What is the quality of the tiles?
Some industry experts suggested that if you buy tiles, there are actually coups. (For short, four steps.) At first glance, there are obvious defects on the surface of the product (spots, cracks, glazes, and lack of glaze). The second knock, the brick end and hand, beat the brick surface with the other hand, if the sound is crisp, indicating a high degree of porcelain, high density, low water absorption. In three cases, are the diagonals of the measuring tapes equal? ​​Are there any errors in the size of the two tiles? National standard size deviation ≤ 0.6%. In the fourth shop, the two tiles are aligned and placed flat on a horizontal surface to see if the gap is even and the flatness is good in the middle.
In addition to the texture of the tiles, we must pay more attention to service, and good service depends on how the company manages operations. It is understood that all kinds of ceramic merchants on the market are responsible for delivery, but 90% of the businesses are only responsible for the downstairs to the owners of the residential area, which requires owners to carry their own upstairs, which often increase the owners The burden of the decoration process may also cause owners and decoration companies to quarrel and contradict each other.
For this kind of situation, the owner hopes that the business will be able to launch services that can be delivered upstairs, so that the “delivery service†of the tile industry has emerged. In recent years, some tile companies have implemented this service.
For consumers, a good service is the kind of service that is the most intimate and the best. When a company wants to do a good job of "service," it must seize the heart of consumers. It must be considered from the consumer's point of view. With the utmost care, the service can be upgraded while the product is being upgraded.
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