In 2010, more than three hundred days, many stories and accidents eventually became history and were sealed by time.
However, from stone carvings to tortoise shells, bamboo slips to silk silk, from rice paper to thread binding books, group memories replaced individual memories, and ordinary people's micro-memory kept aphasia in the rolling wheels of history.
All along, in the development of Chinese furniture, there is a lack of a micro historical record of the civilian perspective. And we always believe that every ordinary person in this industry can become a recorder.
This time, in the process of visiting dealers, stores, factories and shopping guides in Shanghai, they as the main body of records, through the form of family books, together with the people in the industry to sort out the changes in this year's world events, showing the small people in the background of the times Sweet and bitter, fate ups and downs.
Dear shopping mall brothers, alive:
Hello
I have been to a place far away. why? I believe everyone has guessed eight out of nine.
Last year, my mall opened a new store, and the colleague of China Merchants fooled a group of factories and merchants to come in. The rent was not low, and I began to feel very optimistic! But the later development made me outweigh the gains. So today I also wrote a family letter and shared my experience with you. Please stop following my old path.
Blindly urge and rent increase
Our first floor is made of software, the second floor suite, the third floor of solid wood, the average rent is about 80, because the beginning came from some big brands, the shopping mall effect is booming instantly. But last year the market was not good and it was difficult to collect rent. Originally, it was more difficult to pay three pressures and one. As a result, many brands retired. At the beginning, some brands retired. I was glad to take advantage of this opportunity to adjust the mall. However, the development of the situation was like a domino. Once the big brands retired, the confidence of other brands was affected. By July, more than 30% of the invalid business area appeared, and 70% of the stores that were still operating were difficult to rent.
At this time, I made a wrong decision. If the rent is not paid, all the gates will be cut off and the goods in and out of the venue will be stopped. This move is like a fuse, which makes all merchants worse. Customers come to the mall to see the various brands are lifeless and unwilling to operate. Customers' desire to buy is greatly reduced. The further decline in business has exacerbated the withdrawal of the brand. Not even big brands dare to enter, let alone miscellaneous brands. Later, there were more miscellaneous brands, and the quality of the customers came was low. They all bought some food stalls. I couldn't do it anymore, so I had to give others a low price.
To be honest, it's really easier to be a landlord, and the money I made in the past few years is enough for me to spend my whole life. But people are still greedy. I knew this kind of ending, and I took the initiative to reduce the rent. After all, this market needs merchants to support it! We, as a shopping mall, did not participate in the sales process, and we had to watch the fire from the other side. When the policy was not released, I always wanted to face, now? It is impossible to look back.
Not paying attention to marketing
We are used to being landlords and never care about the life and death of merchants. It ’s irrelevant to me to do marketing. It ’s really wrong to think about it afterwards. Many reasonable requests made by merchants such as community promotion, merchant alliances, and active marketing have all passed by me. Many of their suggestions are correct. When the market is bad, you should hold a group to keep warm, not only the merchants to hold the group, but also the shopping mall should take the initiative to hold the group together. The newspaper should be cast, the leaflet should be distributed, and more points should be given. . . . . .
No support for key merchants
Some merchants have strong trading capabilities, and I did not actively support these merchants last year. It is precisely because of this lack of active communication and frankness that their exit and the vicious influence they cause will not be affected.
There are also many things to be said. I advise the malls that are still alive to take the initiative and support them more. There will always be sunshine after the rain. It's all over, it's natural to pay rent normally. Some of the requests made by merchants may not be reasonable from our previous perspective. But if you change your mind, you can understand who gives money and who is God.
However, from stone carvings to tortoise shells, bamboo slips to silk silk, from rice paper to thread binding books, group memories replaced individual memories, and ordinary people's micro-memory kept aphasia in the rolling wheels of history.
All along, in the development of Chinese furniture, there is a lack of a micro historical record of the civilian perspective. And we always believe that every ordinary person in this industry can become a recorder.
This time, in the process of visiting dealers, stores, factories and shopping guides in Shanghai, they as the main body of records, through the form of family books, together with the people in the industry to sort out the changes in this year's world events, showing the small people in the background of the times Sweet and bitter, fate ups and downs.
Dear shopping mall brothers, alive:
Hello
I have been to a place far away. why? I believe everyone has guessed eight out of nine.
Last year, my mall opened a new store, and the colleague of China Merchants fooled a group of factories and merchants to come in. The rent was not low, and I began to feel very optimistic! But the later development made me outweigh the gains. So today I also wrote a family letter and shared my experience with you. Please stop following my old path.
Blindly urge and rent increase
Our first floor is made of software, the second floor suite, the third floor of solid wood, the average rent is about 80, because the beginning came from some big brands, the shopping mall effect is booming instantly. But last year the market was not good and it was difficult to collect rent. Originally, it was more difficult to pay three pressures and one. As a result, many brands retired. At the beginning, some brands retired. I was glad to take advantage of this opportunity to adjust the mall. However, the development of the situation was like a domino. Once the big brands retired, the confidence of other brands was affected. By July, more than 30% of the invalid business area appeared, and 70% of the stores that were still operating were difficult to rent.
At this time, I made a wrong decision. If the rent is not paid, all the gates will be cut off and the goods in and out of the venue will be stopped. This move is like a fuse, which makes all merchants worse. Customers come to the mall to see the various brands are lifeless and unwilling to operate. Customers' desire to buy is greatly reduced. The further decline in business has exacerbated the withdrawal of the brand. Not even big brands dare to enter, let alone miscellaneous brands. Later, there were more miscellaneous brands, and the quality of the customers came was low. They all bought some food stalls. I couldn't do it anymore, so I had to give others a low price.
To be honest, it's really easier to be a landlord, and the money I made in the past few years is enough for me to spend my whole life. But people are still greedy. I knew this kind of ending, and I took the initiative to reduce the rent. After all, this market needs merchants to support it! We, as a shopping mall, did not participate in the sales process, and we had to watch the fire from the other side. When the policy was not released, I always wanted to face, now? It is impossible to look back.
Not paying attention to marketing
We are used to being landlords and never care about the life and death of merchants. It ’s irrelevant to me to do marketing. It ’s really wrong to think about it afterwards. Many reasonable requests made by merchants such as community promotion, merchant alliances, and active marketing have all passed by me. Many of their suggestions are correct. When the market is bad, you should hold a group to keep warm, not only the merchants to hold the group, but also the shopping mall should take the initiative to hold the group together. The newspaper should be cast, the leaflet should be distributed, and more points should be given. . . . . .
No support for key merchants
Some merchants have strong trading capabilities, and I did not actively support these merchants last year. It is precisely because of this lack of active communication and frankness that their exit and the vicious influence they cause will not be affected.
There are also many things to be said. I advise the malls that are still alive to take the initiative and support them more. There will always be sunshine after the rain. It's all over, it's natural to pay rent normally. Some of the requests made by merchants may not be reasonable from our previous perspective. But if you change your mind, you can understand who gives money and who is God.
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